Mailsoftly review
A capable email platform for small teams that want AI-assisted campaigns and automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Mailsoftly is a web and API-based email marketing and automation platform for businesses, agencies, founders, and marketing teams. It combines drag-and-drop, rich-text, and custom HTML campaign editors with visual automations, audience segmentation, signup forms, hosted landing pages, reporting, deliverability monitoring, and API access. Its AI features cover email generation, subject suggestions, and brand-kit generation, making it a practical fit for small teams that want core email workflows without assembling several separate tools.
Pricing scales by contacts, monthly email sends, automation capacity, forms and landing pages, and team access. The Free plan costs $0 per month and includes 500 contacts, 2,000 monthly sends, one team member, one active automation, one active form or landing page, and API access. Starter costs $15 per month for 1,000 contacts and 10,000 sends, with three automations and three active forms or landing pages. Basic is $39 per month for 5,000 contacts, 40,000 sends, five automations, 10 active forms or landing pages, and A/B testing. Business costs $79 per month and adds 15,000 contacts, 150,000 sends, three team members, 25 automations, and unlimited active forms and landing pages. Premium costs $159 per month, with 30,000 contacts, 300,000 sends, 10 team members, unlimited automations, and a dedicated IP. Enterprise adds custom limits, unlimited team members, a dedicated customer success manager, service level agreements, and custom AI email designs.
Mailsoftly also supports rule-based segmentation, tags, lists, smart segments, campaign reporting for opens, clicks, bounces, and unsubscribes, domain authentication, webhooks, REST API access, and MCP server access. Named integrations include Google Workspace, Microsoft 365, HubSpot, WordPress, Shopify, Jotform, Claude, and Zapier. Choose it if your team needs campaigns, branching automation, forms, landing pages, and AI assistance in one service. Larger organizations with highly customized collaboration or sending requirements should examine Enterprise before committing to a lower tier.
Mailsoftly pros and cons
- Where it wins
- Visual automations support triggers, waits, branches, and follow-up actions
- AI tools help generate emails, suggest subjects, and create brand kits
- Free plan includes campaigns, one automation, forms, landing pages, and API access
- Where it doesn't
- Free plan is limited to 500 contacts and 2,000 monthly email sends
- Lower paid tiers limit team members, automations, and active forms
- Its ecosystem spans several named integrations but remains narrower than broad platforms
Mailsoftly fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update