Lunio review
Machine-learning click scoring and nine ad-platform integrations for paid-media protection.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Lunio detects, analyzes, and reduces invalid traffic across paid search, social, display, and other paid media campaigns. It scores clicks as legitimate, suspicious, or invalid with machine learning, using click, context, and conversion signals alongside device, network, location, and post-click behavior signals. Performance marketers and advertisers managing campaigns across multiple channels can use its click-level analytics to identify affected locations, keywords, placements, and campaigns.
Pricing is customized according to ad spend and channel coverage, so teams need to contact sales rather than select a published tier. The vendor offers a 14-day traffic audit, which is distinct from a fixed-price subscription trial. Lunio runs as a cloud service on the web and integrates with Google Ads, Bing/Microsoft Ads, Meta, Twitter/X, LinkedIn, Reddit, TikTok, Yandex, and Naver. This nine-platform coverage suits organizations coordinating protection across search and social advertising accounts.
Its standout capability is combining machine-learning click scoring with advanced campaign analytics and two years of click-stream retention. Lunio can automatically exclude invalid IP addresses at campaign and account level where supported, and can build custom exclusion audiences for cross-platform traffic protection when IP blocking is unavailable. Multi-account workspaces provide separate administrator and user controls. Teams that need a published subscription price or dependable IP exclusion on every advertising platform should compare alternatives; organizations managing varied paid-media channels and requiring retained click-level analysis are a stronger fit.
Lunio pros and cons
- Where it wins
- Machine-learning scoring uses click, context, and conversion signals
- Click-level analytics by location, keyword, and placement
- Integrates with nine major ad platforms and supports exclusion audiences
- Where it doesn't
- Pricing is customized through sales rather than published by plan
- The 14-day offer is a traffic audit, not a fixed subscription trial
- Automatic IP exclusion depends on support from each ad platform
Lunio fact sheet, pricing and score →
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