Luma review
A practical event builder for simple community and paid events.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Luma is an event platform for hosts, communities, and organizations that need to publish event pages, collect registrations, sell tickets, communicate with attendees, and manage participation. It supports attendee registration forms, approval workflows, cohost and event manager access, calendars, check-in, attendance tracking, and event communications through email, SMS, push, and WhatsApp reminders. Its free plan makes it a practical fit for simple community gatherings and paid events with straightforward requirements.
The pricing structure is easy to separate by use case. Luma Free includes unlimited events, unlimited guests per event, guest check-in, ticket types, group purchasing, coupons, and Zoom integration with attendance tracking. It also allows up to 500 invitations or newsletters per week. Luma Plus costs $59 per month billed annually and adds 0% platform fees for paid events, up to 5,000 invitations and newsletters per week, custom event URLs, five calendar admins, Zapier and API access, and priority support. Enterprise adds organization accounts, security restrictions, single sign-on, advanced integrations, community events, and custom-built features.
Luma’s ecosystem is strongest when an event workflow needs familiar business and communication connections. Zoom supports attendance tracking, while Zapier, HubSpot, Salesforce, and the Luma API extend event data and automation options. CSV import and export also support attendee administration. The product offers web, iOS, Android, and API access, with custom URLs available on Luma subdomains rather than customer-owned domains. Choose Luma for focused event publishing, registration, ticketing, reminders, and attendance management. Organizations needing a broader event suite or customer-owned domains should consider an alternative.
Luma pros and cons
- Where it wins
- Unlimited events and guests on the free plan
- Tickets, reminders, check-in, and attendance tracking
- Zoom, Zapier, HubSpot, Salesforce, and API integrations
- Where it doesn't
- Custom URLs use Luma subdomains, not customer-owned domains
- Luma Plus costs $59 per month when billed annually
- The verified feature set is narrower than broader event platforms
Luma fact sheet, pricing and score →
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