Loop Subscriptions review
Broad subscription capabilities with a free entry plan and paid growth tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Loop Subscriptions is a Shopify app for direct-to-consumer brands selling recurring products, memberships, prepaid plans, gifts, and bundles. It combines subscription selling plans, customizable storefront widgets, a self-service customer portal, payment recovery, cancellation controls, analytics, integrations, and APIs. The platform runs on the web and through an API, making it suitable for brands that want subscription acquisition, retention, and management within Shopify.
Pricing covers four tiers. Free Forever costs $0 per month and supports up to 50 subscriptions, a mobile-friendly customer portal, customer alerts, and subscription growth and revenue analytics. Starter costs $99 per month and adds failed-payment recovery, cancellation prevention, a self-serve portal, subscription bundles, out-of-stock protection, and 30+ integrations. Pro costs $399 per month and adds a dedicated CSM, surprise and delight flows, targeted campaigns, prepaid and gifting, multi-language portal capability, and API and webhooks access. Enterprise uses volume-based pricing and includes custom development, contract terms, onboarding, and support. Transaction fees apply in addition to monthly plan fees, and a 14-day free trial is available.
The feature depth is strongest around subscription operations. Customers can pause, resume, skip, swap, or cancel subscriptions, while merchants can configure personalized cancellation flows, automated failed-payment recovery, dunning management, email notifications, and automated subscriber flows. Bundle support includes both subscription bundles and build-your-own bundles. Integrations include Klaviyo, Yotpo, Gorgias, Zendesk, Attentive, Omnisend, Postscript, Zapier, and other listed tools. Loop suits brands that need more than basic recurring billing, particularly those requiring prepaid, gifting, bundles, retention workflows, or API access. Smaller merchants with simple subscription needs may find the paid tiers and additional transaction fees more than they need.
Loop Subscriptions pros and cons
- Where it wins
- Free plan supports up to 50 subscriptions
- Prepaid, gift, trial, membership, and bundle options
- Dunning, cancellation flows, analytics, APIs, and webhooks
- Where it doesn't
- Starter begins at $99 per month
- Transaction fees apply in addition to monthly plan fees
- Enterprise pricing is volume-based rather than published
Loop Subscriptions fact sheet, pricing and score →
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