Labvanced review
A flexible choice for affordable remote and in-lab eye-tracking studies.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Labvanced is a web-based platform for designing and running psychology, behavioral, and user research studies. It is aimed at researchers, laboratories, universities, and research teams that need both remote and in-lab workflows. The platform supports webcam-based eye tracking with calibration and fixation detection, as well as compatible hardware tracking. Researchers can record gaze and fixation timeseries, define Areas of Interest for stimuli and website elements, collect questionnaires and physiological signals, and create configurable experiments without coding.
The published plans show a freemium structure with five tiers. Free includes unlimited experiment and task creation, questionnaires, mouse activity, reaction times, and keyboard inputs, with a seven-day trial also available. Researcher Basic adds audio and video stimuli, code editing and execution, and gamepad support. Researcher Standard adds audio, video, and screen recordings, camera and phone snapshots, and multilingual studies. Researcher Premium adds webcam eye tracking, AI-ChatGPT integration, AI audio transcriptions, longitudinal studies, and canvas drawings. Researcher Ultimate adds video conferencing, multi-user studies, heart-rate measurements, participant management, and desktop and phone apps. The free offering suits smaller studies, while more specialized collection and collaboration features require higher tiers.
Labvanced’s strongest fit is its combination of remote browser research and hardware-supported laboratory work. Participants can join through webcams, while website studies can be embedded using the Labvanced Web Bridge Chrome extension. Data can be exported in CSV or TSV format, with JSON experiment specifications and REST, WebSocket, and webhook APIs available for connected workflows. Gaze visualizations include heatmaps, gaze coordinates, fixations, dwell time, time to first fixation, fixation duration, and number of fixations. Choose Labvanced for flexible hybrid studies and varied measurement needs; consider an alternative if a study exceeds the free participant limit or requires website access without Google Chrome.
Labvanced pros and cons
- Where it wins
- Combines webcam and in-lab hardware eye tracking
- No-code experiments with AOIs and fixation detection
- CSV, TSV, JSON, REST, WebSocket, and webhook support
- Where it doesn't
- Free access is capped at 10 participants
- Advanced capabilities are split across multiple paid tiers
- Web Bridge website studies require Google Chrome
Labvanced fact sheet, pricing and score →
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