Keywords.am review
First-party query insights meet funnel scoring and listing tools, with Seller Central publishing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Keywords.am is a cloud-based Amazon SEO tool for sellers, brands, and agencies that want to connect search-query research with listing work. It combines keyword research mapped to funnel stages with a listing editor for titles, features, search terms, and descriptions. Its first-party Amazon Search Query Performance insights make it relevant to brands looking to base optimization on Amazon query data, while audits help identify where an ASIN may be losing buyers. A free tier includes keyword research and the listing editor, making the product accessible before choosing a paid plan.
The product goes beyond keyword discovery: it groups root and long-tail terms, highlights keyword coverage and gaps, and includes a TFSD editor with character and byte counters. Funnel audit reports, AI-assisted rewriting, and checks for restricted claims extend the workflow from research into listing review. Seller Central sync and publishing are available on the Seller plan and above. Amazon Seller Central is the only listed integration, and the product is web-based, so its fit is strongest for teams centered on Amazon listing operations rather than broader marketplace or commerce stacks. Keywords.am supports 21 Amazon marketplaces.
The published plans show annual-billed pricing: Seller is $39 per month, adding unlimited AI listing writing with brand voice, full SQP keyword intelligence, image generation and editing, and Seller Central publishing. Brand is $99 per month and adds team collaboration, approval, priority AI processing, and quarterly strategy reviews. Agency is $249 per month, with white-labeling, client workspaces, approval flows, and unlimited brands and marketplace connections. Explore lists the full TFSD editor, intent-decoded research, and audit reports with Amber AI advisor; a free plan is also available. Choose Keywords.am if Amazon query insights and listing optimization are central to the work. Teams needing integrations beyond Seller Central should consider a broader-fit alternative.
Keywords.am pros and cons
- Where it wins
- Uses Amazon Search Query Performance data for keyword intelligence
- Groups keywords and scores them by funnel stage
- Checks listings and supports Seller Central sync and publishing
- Where it doesn't
- Paid plans start at $39 per month with annual billing
- Seller Central is the only listed integration
- Support is listed through documentation
Keywords.am fact sheet, pricing and score →
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