Kapwing
Kapwing: A capable browser editor for branded social content and collaborative teams. Ranked #22 of 153 in Video Editing Software by our editors (6.9/10); pricing: Free plan; best for web teams making branded social content.
At a glance
- Editor score6.9 / 10
- PricingFree plan
- Best forWeb teams making branded social content
- Free planYes
- Paid from$16/user/mo
- 4K exportYes
- Facts checked20 Sep 2026
Where it wins
- Transcript-based editing, subtitles, and social video resizing
- Shared workspaces, comments, and Brand Kits support team production
- AI tools cover audio cleanup, background removal, clips, and generation
Where it doesn't
- Free exports include a watermark and are limited to 4 minutes
- Editing is available through the web rather than desktop or mobile apps
- Advanced AI and storage features require higher paid tiers
Our verdict on Kapwing
Kapwing is a browser-based video editing platform for creators, marketers, educators, and creative teams. Its drag-and-drop timeline supports trimming, splitting, rearranging, layering, transitions, effects, overlays, B-roll, subtitles, and transcript-based editing. Teams can also resize videos for social platforms, record screen, camera, and audio, clean audio, remove backgrounds, generate short clips, and use shared workspaces with comments. Brand Kits add shared fonts, logos, colors, and templates for recurring branded content.
The freemium structure gives teams a way to start without a subscription. The Free plan costs $0 per workspace and includes unlimited exports with a watermark, exports up to 4 minutes, 720p video quality, and 10 credits. Pro costs $16 per member per month with annual billing and adds 4K exports, unlimited projects, projects up to 2 hours, 100 GB of cloud storage, and a collaborative shared workspace. Business costs $50 per member per month with annual billing and adds 4,000 credits per month, 500 GB of storage, custom voice clones, and lip sync videos. Enterprise uses custom billing and includes a dedicated account manager, priority customer support, SAML single sign-on, and custom cloud storage.
Kapwing fits web teams that need editing, captions, recording, AI-assisted production, and brand consistency in one browser workspace. Its collaboration features and Brand Kit are particularly relevant when several people contribute to social content. The trade-off is platform scope: Kapwing is web-only, with mobile editing available through a browser and no downloadable iOS or Android app. The free plan also keeps a watermark on exports, while longer videos, higher resolution, storage, and advanced AI capabilities sit in paid tiers. Choose Kapwing for collaborative branded social production; choose an alternative if downloadable apps or a broader desktop-and-mobile workflow is essential.
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Kapwing pricing
All 4 Kapwing plans and prices →
Kapwing fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $16/user/mo |
| Desktop app | No |
| Web app | Yes |
| Mobile app | No |
| 4K export | Yes |
| Team collaboration | Yes |
| Included cloud storage | 100 GB |
| Deployment | Cloud, Browser extension |
| Platforms | Web, Windows, macOS, iOS, Android |
| Compliance & security | GDPR, SSO/SAML |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Vimeo, Unsplash |
| Pricing | Free plan (source) |
| Website | kapwing.com |
| Facts checked | 20 Sep 2026 |
Kapwing integrations
Kapwing lists 2 integrations on its own site.
- Vimeo
- Unsplash
Alternatives to Kapwing
- DaVinci ResolveA deep free editor with professional post-production tools across desktop and iPad.9.3
- Avid Media ComposerA deep editing suite with collaborative workflows, AI search, and a free entry option.9.2
- Final Cut ProA full-featured editor for Apple users who want desktop and iPad workflows.9.1
See all Kapwing alternatives →
Also Ranked In
Kapwing is ranked in 18 of our directories; the 6 strongest besides Video Editing Software.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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