Inlist review
A broad advocacy toolkit for petitions, outreach, events, messaging, and campaign measurement.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Inlist is a modular digital campaigning platform for unions, charities, and campaigning organisations. Its toolkit brings together online petitions, events, directed letters, forms, microsites, supporter database management, campaign workflows, analytics, and messaging. Campaign teams can build pages, match letters to decision-makers by postcode or other criteria, track event RSVPs and capacity, segment supporters, and run email, SMS, and WhatsApp journeys. It is available through the web and an API, with Europe-based hosting and an API-first architecture.
Its plan structure separates core capabilities into modules. Get Started includes full platform configuration and branding, training and onboarding, unlimited users, and Lluminate helpdesk support. Core provides the essential platform foundation, while Forms covers petitions, events, and letters to MPs. Campaigns adds microsites, forms, and custom content, pages, and menus. Analytics includes a reporting dashboard plus Google Analytics, Facebook, and tracking-platform connections. Membership adds digital membership cards and identity. Pricing is handled through a custom quote, so organisations should assess which modules they need before choosing a package.
Inlist fits teams that want advocacy actions, supporter journeys, and communications managed within one system. Petition tools include social sharing, signature goals, and automated thank-you messages; event tools add calendar synchronisation and reminders; forms support conditional logic and real-time validation. Integrations cover CRM systems, email platforms, Google Analytics, Facebook, custom connections, and the API. The broad scope may suit organisations coordinating several campaign channels, while teams seeking a free entry point or a fully specified CRM connection should consider alternatives. SMS and WhatsApp are labelled “Coming Soon” on the homepage, which is relevant for teams prioritising those channels immediately.
Inlist pros and cons
- Where it wins
- Combines petitions, directed letters, events, forms, and microsites
- Supports email, SMS, and WhatsApp segmentation and drip campaigns
- Includes real-time campaign metrics, conversion tracking, and exports
- Where it doesn't
- No free plan and pricing is handled through a custom quote
- SMS and WhatsApp functionality is marked “Coming Soon”
- No named CRM integration is specified
Inlist fact sheet, pricing and score →
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