idealo
idealo: A free comparison app with price alerts, barcode scanning and product reviews. Ranked #6 of 63 in Shopping and Price-Tracking Apps by our editors (8.6/10); pricing: Free plan; best for mobile shoppers comparing offers and scanning barcodes.
At a glance
- Editor score8.6 / 10
- PricingFree plan
- Best forMobile shoppers comparing offers and scanning barcodes
- Free planYes
- Paid fromNone
- Price alertsYes
- Founded2000 · Berlin, Germany
- Facts checked5 Oct 2026
Where it wins
- Compares offers from multiple online retailers
- Price alerts arrive by email or app notification
- Barcode scanning supports in-store price comparisons
Where it doesn't
- Price history up to 12 months is available in the app
- Purchases are completed with the selected retailer
- Does not provide cashback rewards
Our verdict on idealo
For shoppers who want to compare offers before buying, idealo brings prices from multiple online retailers together on the web and in its iOS and Android apps. Its filters, product specifications, expert and user reviews, and favourites list help narrow down options. The app also supports barcode scanning in stores, where shoppers can compare online offers with the product in front of them. idealo does not sell the products itself; checkout takes place with the selected retailer.
Price tracking is a central part of the service. Shoppers can set price alerts and receive notifications by email or in the app, while the app displays product price history for up to 12 months. That makes idealo useful for people who can wait for a price change as well as those comparing current offers. Its free consumer access covers the UK website and app, and the product is described as free with a free plan. There are no paid tiers to weigh against these features in the published product description.
The main fit is individual shoppers who value broad retailer comparison and want to check prices both online and in-store. Review content and product specifications add context beyond a simple lowest-price list. On the other hand, idealo is a comparison service rather than a seller, so buyers finish the purchase with another retailer. It also does not provide cashback rewards. Shoppers seeking cashback as part of their price-comparison service should look elsewhere; those focused on comparing offers, tracking prices, and scanning barcodes have a closer fit here.
idealo pricing
idealo fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| Price alerts | Yes |
| Price comparison | Yes |
| Cashback rewards | No |
| In-store shopping | Yes |
| Supported platforms | web, iOS, Android |
| Browser extension | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Built for | Solo (editorial estimate) |
| Pricing | Free plan |
| Website | idealo.co.uk |
| Facts checked | 5 Oct 2026 |
Alternatives to idealo
- Alexa for ShoppingA free Amazon shopping assistant for finding, comparing, and tracking products.9.2
- PriceRunnerA free, web-based comparison service with price history, alerts, tests and reviews.9.0
- SlickdealsA free deal-finding app for shoppers who value community picks and coupon alerts.8.9
idealo vs the competition
- idealo vs Alexa for Shopping
- idealo vs PriceRunner
- idealo vs Slickdeals
- idealo vs Amazon Shopping
- idealo vs Prisjakt
- idealo vs Rakuten Cash Back
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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