HubFit review
A data-rich coaching platform for teams managing workouts, nutrition, and wearables.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
HubFit is fitness coaching software for personal trainers, online coaches, and gyms. Coaches get a web dashboard and mobile app, while clients can view assigned training, log workouts, submit check-ins, and review progress through mobile apps. Its core tools cover custom workout and multi-workout programming, exercise videos, workout logging, client metrics, progress photos, nutrition and macro tracking, messaging, communities, challenges, and recurring workflow automations. The platform is available on web, iOS, and Android.
Pricing is structured across Standard, Premium, and Ultimate. Standard costs $39 per month with monthly billing or $33 per month with annual billing, and includes nutrition tracking, wearable integrations, check-ins and questionnaires, and an advanced workout builder. Premium costs $69 monthly or $57 monthly with annual billing, adding challenges, recipe books, custom branding, and Workout AI. Ultimate tiers include Workout Studio, group chats, community forums, team members, and Zapier integration. The listed Ultimate prices range from $119 to $209 monthly, or $99 to $174 monthly with annual billing. All plans include a 14-day free trial, while no free plan is offered.
HubFit is particularly suited to coaches who want detailed training records alongside wearable data from services such as Fitbit, Garmin, Oura, Whoop, Eight Sleep, Ultrahuman, and Polar. Its tracking covers sets, reps, weight, RPE, time, distance, calories, personal records, exercise history, volume, and muscle groups. Integrations with Stripe, Cronometer, and Zapier extend its operational reach. Choose HubFit if analytics, nutrition, device syncing, and coaching workflows matter together. It is a less natural fit for buyers seeking a free starting tier or a simpler workout logger.
HubFit pros and cons
- Where it wins
- More than 5,000 video-backed exercises for program design
- Syncs data from Apple Health, Health Connect, and many wearables
- Combines workouts, nutrition, check-ins, analytics, and automations
- Where it doesn't
- No free plan is available
- The lowest advertised price requires annual billing
- Community and team features are concentrated in Ultimate
HubFit fact sheet, pricing and score →
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