Hay.chat review
A workflow-focused support chatbot with approvals, actions, and human handoff.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hay.chat is an AI customer-support platform for e-commerce, SaaS, service businesses, and teams handling repetitive requests. It connects customer channels and business tools, uses documentation or help-center content as a knowledge source, and supports actions such as refunds, order updates, password resets, and ticket creation. Teams can configure agents and plain-language playbooks, set approval controls, and route complex or low-confidence conversations to human staff. Its web and API deployment options suit teams that need support automation connected to existing operations.
Pricing is structured across four monthly plans. Solo costs €50 per month and includes all core features with email support. Starter costs €135 per month and adds priority support while retaining all core features. Growth costs €725 per month with all core features and priority support. Enterprise costs €2725 per month, includes all features, and adds a dedicated success manager. The published plans show a 30-day free trial, while the product has no free plan. Solo also includes 500 monthly conversations, making conversation volume an important consideration for smaller support operations.
Hay.chat’s strongest distinction is workflow control rather than simple question answering. Knowledge ingestion covers PDFs, CSVs, text files, and help-center URLs, while testing mode, logged decisions, audit trails, agent tone controls, approvals, and contextual human handoff support supervised automation. Integrations include Make, n8n, Zapier, Slack, HubSpot, Jira, Salesforce, Shopify, Stripe, WooCommerce, Help Scout, and other listed channels and commerce tools. Support teams that need controlled actions across web chat and WhatsApp should consider it. Teams seeking a free entry point, a visual builder, or a product outside its beta stage should look elsewhere.
Hay.chat pros and cons
- Where it wins
- Executes refunds, order updates, password resets, and ticket actions
- Supports web chat, WhatsApp, human handoff, and audit trails
- Ingests PDFs, CSVs, text files, and help-center URLs
- Where it doesn't
- Starts at €50 per month with no free plan
- Solo includes 500 monthly conversations
- The product is currently described as in beta
Hay.chat fact sheet, pricing and score →
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