Gumball
Gumball: A self-service marketplace for discovering, booking, and tracking podcast ad campaigns. Ranked #10 of 24 in Podcast Advertising Platforms by our editors (6.5/10); pricing: Paid; best for self-service host-read campaign buyers.
At a glance
- Editor score6.5 / 10
- PricingPaid
- Best forSelf-service host-read campaign buyers
- Dynamic ad insertionYes
- Founded2020 · New York and Los Angeles
- Facts checked20 Sep 2026
Where it wins
- Advanced filters for audience, genre, keywords, availability, age, and gender
- Real-time booking with campaign dashboards for scripts, codes, dates, and airchecks
- Supports host-read, dynamic, embedded, and live-read advertising formats
Where it doesn't
- Paid-only model may not suit teams seeking a free planning or discovery tool
- Web access is the listed platform, with YouTube Data API as the named integration
- Campaign pricing varies by marketplace booking rather than published subscription tiers
Our verdict on Gumball
Gumball is a marketplace for advertisers buying host-read podcast campaigns from podcast creators. It is designed for self-service campaign discovery and booking, with filters covering audience, genre, keywords, category, age, gender, and date. Advertisers can browse available shows, book spots using real-time inventory, and manage campaign copy, coupon codes, scheduling, and airchecks. The platform also supports podcast and YouTube creator campaigns, making it relevant to buyers planning creator-led audio or video placements.
The campaign workflow is the main strength. Gumball brings discovery, booking, delivery management, and measurement into one dashboard. Campaign tools cover scripts, coupon codes, dates, and airchecks, while Gumshoe provides ad-delivery and impression tracking. Support for both dynamic and embedded ads gives buyers more than one delivery approach, and audience surveys can collect podcast demographic data. Marketplace campaign pricing can be handled through card checkout or invoicing, which fits buyers who want to purchase individual campaigns rather than manage a recurring software subscription.
Gumball is a focused option for teams that want direct access to podcast inventory and control over host-read campaign details. Its advanced targeting, real-time inventory, engagement measurement, and publisher campaign tools cover the core buying workflow. The platform is web-based, and the named integration is the YouTube Data API, so buyers seeking a broader integration ecosystem should assess fit carefully. Choose Gumball for self-service podcast and creator campaign booking; consider an alternative if you need extensive platform integrations, a subscription-based pricing structure, or a wider marketing technology stack.
Gumball pricing
Gumball fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Advertiser marketplace | Yes |
| Publisher sales tools | Yes |
| Dynamic ad insertion | Yes |
| Targeting level | Advanced |
| Measurement level | Engagement |
| Ad formats | host-read, dynamic, embedded, live read |
| Campaign workflow | Hybrid |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: YouTube Data API |
| Pricing | Paid |
| Website | gumball.fm |
| Facts checked | 20 Sep 2026 |
Gumball integrations
Gumball lists 1 integrations on its own site.
- YouTube Data API
Alternatives to Gumball
- Spotify Ads ManagerA focused self-serve platform with advanced podcast targeting, creative tools, and measurement.9.0
- MegaphoneA full ad-operations platform for publishers with advanced targeting and measurement.8.8
- Triton Ad Platform (TAP)A broad ad operations platform for publishers managing direct and programmatic audio campaigns.7.7
See all Gumball alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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