Grubhub Direct review
A free branded ordering website with delivery, customer data, promotions, and integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Grubhub Direct helps eligible Grubhub Marketplace restaurants launch a branded online ordering website. It imports menus, photos, and business information from a restaurant’s Grubhub account, then adds site customization, direct ordering links, buttons, and QR codes. Built-in delivery ordering, customer data access, promotional programs, and loyalty tools make it suited to restaurants that want a direct ordering channel without building the entire experience from scratch.
The published plan is free at $0 USD per month with monthly billing. It includes the branded ordering website, menu and business-information import, site customization tools, customer data access, and promotional programs. Direct orders do not incur marketing commissions, although order-processing fees may apply. The broader ecosystem includes Google Business Profile, POS systems, ordering aggregators, middleware, restaurant websites, and restaurant mobile apps. API capabilities also support custom websites and mobile apps, giving restaurants options beyond the standard website experience.
Grubhub Direct is strongest for restaurants that want a branded web ordering presence, delivery capabilities, customer-data access, and connections to existing restaurant technology in one offering. Its focus is direct website ordering rather than a white-label mobile app, and access depends on eligibility as a Grubhub Marketplace restaurant. Restaurants seeking a free, customizable website-based ordering channel should consider it; those requiring a standalone branded mobile app or access without Grubhub Marketplace eligibility should choose a different approach.
Grubhub Direct pros and cons
- Where it wins
- Free branded ordering website with menu and business-information import
- Customer data access, promotions, loyalty tools, and delivery ordering
- Google Business Profile, POS, website, app, and API integrations
- Where it doesn't
- Available to eligible Grubhub Marketplace restaurants
- No white-label mobile app offering
- Order-processing fees may apply to direct orders
Grubhub Direct fact sheet, pricing and score →
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