GoTo.now
GoTo.now: A free, feature-rich URL shortener for link operations, analytics and QR codes. Ranked #38 of 154 in URL Shorteners by our editors (5.3/10); pricing: Free plan; best for free, full-featured link operations.
At a glance
- Editor score5.3 / 10
- PricingFree plan
- Best forFree, full-featured link operations
- Free planYes
- Paid fromFree
- Facts checked20 Sep 2026
Where it wins
- Editable links, custom back-halves and location-based redirection
- Real-time analytics with one-year retention and detailed breakdowns
- REST API, bulk-friendly creation, QR downloads and useful integrations
Where it doesn't
- Higher-volume API and enterprise provisioning require contacting the vendor
- Custom domains are not part of the documented core workflow
- Advanced automation depends on API or third-party integrations
Our verdict on GoTo.now
GoTo.now is a web-based URL shortener and QR code platform for creators, marketers, small businesses, sales teams and developers. It turns long URLs into goto.now links, lets registered users create custom back-halves, and allows destination URLs to be edited after creation. The service also supports styled QR codes with PNG and SVG downloads, UTM parameters, password protection, tags, folders, and location- or language-based redirection.
The product’s main strength is the breadth available under its free model. Link and QR analytics are presented in real time, with reporting by referrer, country, city, device and browser, plus one-year analytics retention. The REST API covers link creation and management, tagging, QR generation and visit exports, while idempotency support makes it suitable for bulk-friendly workflows. Higher-volume API use and enterprise provisioning are handled through contact with the vendor, so GoTo.now fits teams seeking substantial free functionality more clearly than organizations planning a defined paid-tier rollout.
GoTo.now also connects with Zapier, Slack, Shopify, WordPress, Mailchimp, Twilio and Google Analytics, alongside its REST API. That gives marketing, commerce, messaging and analytics workflows several integration paths without changing the core link-management model. Its limits are most relevant to teams with stricter branding or procurement requirements: custom back-halves are documented for registered users, while custom-domain workflows are not part of the core offering described here. Choose GoTo.now for free link operations, editable destinations, QR assets and detailed tracking; consider an alternative if custom domains or publicly defined enterprise tiers are central requirements.
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GoTo.now pricing
GoTo.now fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Custom domains | Not verified |
| Analytics retention | 1 year |
| API access | Yes |
| Team seats | Not verified |
| Bulk link creation | Yes |
| Geo targeting | Yes |
| Deployment | Cloud, Browser extension |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Zapier, Slack, Shopify, WordPress, Mailchimp, Twilio … See all → |
| Pricing | Free plan |
| Website | goto.now |
| Facts checked | 20 Sep 2026 |
GoTo.now integrations
GoTo.now lists 8 integrations on its own site.
- Zapier
- Slack
- Shopify
- WordPress
- Mailchimp
- Twilio
- Google Analytics
- REST API
See all GoTo.now integrations →
Alternatives to GoTo.now
- BitlyAn all-round link shortener with routing, analytics, bulk tools, and API access.9.3
- T.LYA broad link-management toolkit with web, mobile, browser, and API access.9.1
- Tiny.ccA capable URL shortener for teams needing branded links, analytics, routing, and API access.9.0
See all GoTo.now alternatives →
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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