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Glow review

#55 of 57 in Weight-Loss Apps

A paid mobile coach for conversational weight-loss guidance, not food tracking.

3.7/10Editor score
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Glow3.7 Visit Glow

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Glow is a paid AI weight-loss coaching app from Endo Health, Inc., for people who want to discuss practical challenges and choose next steps through conversation. Available on iOS and Android, it supports voice and text conversations, with the option to add food photos for context. Its focus is coaching rather than maintaining a food-tracking database, so it may suit someone seeking prompts and guidance better than someone who wants detailed logging or a medical service.

The app offers a monthly subscription for $19.99 and an annual subscription for $49.99. Both are described as AI coaching subscriptions, and there is no free plan for the app. The product guide says store offers can vary by account or region and advises checking the platform purchase screen. Glow also provides free web-based planning guides, but those are separate from the paid app subscription. The GLP-1 clinical program is a separate product with separate enrollment and billing, not part of the coaching subscription described here.

Coaching can happen by voice or text, and Glow can call when needed; users can also choose and change the coaching style. A personalized daily plan offers meal ideas and movement suggestions. These features make Glow a fit for users who value an adaptable conversational coach on a mobile device. It is a weaker match for people who prioritize a tracking database or want to use a free app. Email is the listed support channel. Choose Glow for conversational coaching and daily suggestions, not as a substitute for medical care or a dedicated food log.

Glow pros and cons

  • Where it wins
    • Talk or text with the AI coach and share food photos in conversations.
    • Receive calls from the coach when needed.
    • Get personalized daily meal ideas and movement suggestions.
  • Where it doesn't
    • There is no free plan for the app.
    • The monthly subscription costs $19.99.
    • It is coaching support, not a food-tracking database or medical service.

Glow fact sheet, pricing and score →

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