Front review
A broad help desk for teams coordinating customer conversations across channels.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Front is a customer operations and help desk platform for B2B customer-support, success, and operations teams. It brings email, SMS, chat, social messaging, WhatsApp, and other customer conversations into shared inboxes, where teams can assign work, collaborate, and manage ticket statuses. The platform also includes hosted help centers, customer portals, workflow automation, APIs, integrations, and AI features for replies, routing, quality assurance, and customer-satisfaction analysis. It fits organizations managing many business conversations rather than teams seeking a narrow email-only inbox.
Pricing is organized into three paid plans, all listed per seat per month with annual billing. Starter costs $25 and includes one channel type, shared inboxes and ticketing, up to 10 automation rules, basic analytics, a no-code public knowledge base, and up to 10 seats. Professional costs $65 and adds omnichannel support, macros, up to 20 automation rules, advanced analytics, up to five workspaces, SSO and SCIM, and up to 50 seats. Enterprise costs $105 and adds unlimited rules and macros, unlimited workspaces, a multi-language knowledge base, custom roles and permissions, plus AI Copilot, QA, and CSAT.
Front’s ecosystem is suited to teams that need help desk workflows alongside business tools. It integrates with Salesforce, Pipedrive, Base, Jira, Asana, Trello, GitHub, and Zapier, while REST, Core, Plugin SDK, and Channel APIs support custom connections. Web, Windows, macOS, iOS, Android, and API coverage support varied working environments. Choose Front if shared ownership, automation, portals, and channel breadth matter. Consider an alternative if a free plan, a lower entry cost, or a simpler single-channel support setup is the priority.
Front pros and cons
- Where it wins
- Shared inboxes combine routing, collaboration, and ticket management.
- Workflow rules support triggers, conditions, actions, delays, and time goals.
- Help centers, portals, APIs, and omnichannel support extend its reach.
- Where it doesn't
- There is no free plan.
- Starter supports one channel type and up to 10 seats.
- Listed prices are per seat per month with annual billing.
Front fact sheet, pricing and score →
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