FlipRSS review
A focused Mailchimp layer for automating personalised RSS newsletters.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FlipRSS is a web-based RSS-to-email platform for publishers, organizations and content producers that use Mailchimp. It combines multiple RSS feeds into automated campaigns, connects feeds with subscriber interest groups, and personalizes content for each audience segment. Campaigns can run manually or on recurring schedules, while Mailchimp manages audiences and delivery. Its fit is narrow and clear: teams that already work in Mailchimp and want RSS content to drive targeted newsletters should find the feature set relevant.
Pricing is organized around automated campaign and RSS-feed capacity rather than subscriber counts. The Lite plan costs £29.99 per month and includes one automated campaign, up to five RSS feeds in that campaign, Mailchimp integration, subscriber personalisation, FlipRSS branding and self service. Pro costs £99.99 per month and keeps one campaign while increasing capacity to 10 RSS feeds, removing FlipRSS branding and retaining the other listed features. Enterprise adds unlimited automated campaigns and RSS feeds, custom styling and post deduplication, alongside Mailchimp integration and subscriber personalisation. A 30-day free trial is available.
The strongest part of FlipRSS is the workflow between RSS feeds and Mailchimp audiences. Users can configure feed item limits and layouts, reuse Mailchimp email templates, preview campaigns and send tests before delivery. Manual and recurring schedules support different publishing rhythms, while interest-group mapping and subscriber personalisation help tailor content to audience segments. The trade-off is ecosystem scope: Mailchimp is the listed integration, and a Mailchimp account is required. Organizations seeking a broader email marketing platform, additional integrations or a tool that operates independently of Mailchimp should consider an alternative. FlipRSS suits Mailchimp users with RSS-driven campaigns, not teams looking for a general-purpose email marketing suite.
FlipRSS pros and cons
- Where it wins
- Combines multiple RSS feeds in automated email campaigns
- Maps RSS feeds to Mailchimp interest groups
- Supports previews, test sends, templates and personalisation
- Where it doesn't
- Requires a Mailchimp account
- Web-based access only
- No free plan; paid plans start at £29.99 per month
FlipRSS fact sheet, pricing and score →
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