FirstPitch review

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

FirstPitch is a video prospecting platform for outbound sales teams. It lets users record a video once, import prospect data, and generate personalized videos with recipient names, companies, websites, and other dynamic variables. Delivery options include email and LinkedIn, while branded landing pages can include CTA buttons and calendar embeds. Its feature set is aimed at sales teams that want to combine personalized video outreach with measurable engagement and workflow automation.

The freemium structure gives buyers a clear entry point. The Free plan costs $0 forever and includes basic video recording, standard landing pages, view analytics, and email support. Pro costs $49 per month and adds screen and camera recording, a teleprompter, custom branded landing pages, real-time notifications, and CRM integrations. The published Pro limit is 100 videos per month. Team costs $99 per user per month and adds unlimited AI-personalized videos, team analytics and reporting, a template library, admin controls and permissions, SSO availability, and a dedicated success manager. Enterprise adds custom video volume, white-labeling, custom domains, API and MCP access, multi-workspace management, custom integrations, and an SLA and uptime guarantee.

FirstPitch fits teams that need more than a video recorder. HubSpot, Salesforce, Gmail, LinkedIn, Zapier, n8n, REST API, and MCP integrations connect video outreach with CRM, email, LinkedIn, and automation workflows. The web app, Chrome extension, REST API, MCP server, SDKs, and webhooks support both direct selling and programmatic automation. Analytics cover views, watch time, completion, and CTA clicks, while templates, permissions, reporting, and coaching support team operations. Teams seeking free AI video outreach tools should start with Free; buyers needing CRM connections can consider Pro, while larger organizations with governance or integration requirements should look at Team or Enterprise.

FirstPitch pros and cons

• Where it wins
  • Personalizes videos with names, companies, websites, and dynamic variables
  • Combines landing pages, CTAs, calendar embeds, and engagement analytics
  • Supports CRM integrations, APIs, webhooks, MCP, and team controls
• Where it doesn't
  • The $49 Pro plan has a 100-video monthly limit
  • Advanced team and enterprise capabilities require higher tiers
  • The platform focuses on outbound sales video workflows

FirstPitch fact sheet, pricing and score →

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Last updated 7 Oct 2026 · How we research and update