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FIRST LINE review

#247 of 257 in Chatbot Builders

A broad, managed chatbot suite for large teams, with a very high entry price.

3.0/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

FIRST LINE is a cloud customer service platform for teams that need chatbot automation across multiple customer-facing channels. Its no-code visual flow builder supports AI-generated and knowledge-grounded answers, while knowledge-base integration, human handoff, CRM, ticket management, and reporting extend it beyond basic bot creation. The product is positioned for startups, small and medium-sized businesses, growing support teams, and larger organizations with integration or workflow requirements, though its pricing makes the larger-team use case the clearest fit.

Pricing is structured across three monthly, per-seat plans. Mini costs $1,900 per seat per month and includes omnichannel support, chatbot automation, customer data management, ticket management, a knowledge base, and reporting and analytics. Pro costs $3,900 per seat per month and adds teams and permission controls, pre-launch onboarding support, and workflow automation. Enterprise costs $5,900 per seat per month and adds API integrations, guided implementation support, and optional custom features. Annual billing is available for all three plans, and a 14-day free trial is offered. The listed prices are displayed in USD, while final scope is subject to consultation and contract terms.

FIRST LINE fits organizations that want a managed customer-service operation spanning LINE, Facebook Messenger, Instagram, Telegram, web live chat, and other channels. Google Sheets, Zapier, REST API, and webhooks support broader workflow connections, while carousel messages and quick replies add interaction options. The platform is a strong match for teams that value centralized support operations, knowledge-grounded responses, and escalation to live agents. Smaller teams or buyers seeking a lower-cost chatbot builder should look elsewhere, particularly because there is no free plan and the starting tier already carries a substantial per-seat monthly commitment.

FIRST LINE pros and cons

  • Where it wins
    • Visual no-code builder with AI and knowledge-grounded answers
    • Supports 10+ messaging channels with human handoff
    • Adds CRM, ticketing, analytics, APIs, and webhooks
  • Where it doesn't
    • Starts at $1,900 per seat per month
    • Plans are offered for Taiwan-based businesses
    • Advanced integrations and implementation require higher tiers

FIRST LINE fact sheet, pricing and score →

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