First American Procision AVM review

Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

First American Procision AVM is a cloud-based suite of automated valuation models for residential real estate. It serves lending, underwriting, capital markets, insurance, servicing, and marketing workflows, with a fit especially for U.S. lenders that need to value or monitor portfolios. Procision Rental estimates monthly rents for long-term residential properties, while Procision Direct provides property valuations through an API, website, or bulk file. The suite also includes vacant-land valuation at parcel level, confidence scores, and performance reporting.

Delivery flexibility and monitoring are central strengths. Teams can request valuations through API, website, or bulk-file channels, and portfolio valuation is available through API. Performance reporting at national, state, and county levels can help organizations examine valuation outcomes across geographies. First American says the underlying model data is updated daily, and the product integrates with DataTree. Coverage is described across U.S. residential properties; Procision Power covers all 50 states, including non-disclosure areas. That combination is suited to established lender workflows, particularly where both property values and rental estimates matter.

The commercial model is less self-serve: according to the vendor's pricing page, prospective customers are directed to speak with an AVM expert, rather than select a published free or paid plan. Phone support is listed. Buyers should consider Procision when they need residential valuations with portfolio access, rental estimates, and geographic performance reporting, and are prepared for a sales-led purchasing process. It is a less natural fit for teams seeking a published entry-level plan or valuation coverage beyond residential property.

First American Procision AVM pros and cons

• Where it wins
  • Offers API, website, and bulk-file delivery for property valuations.
  • Combines rental estimates, confidence scores, and portfolio valuation via API.
  • Provides national, state, and county reporting with daily model-data updates.
• Where it doesn't
  • Pricing requires contacting sales rather than choosing a published plan.
  • Focused on residential property, so it may not suit broader property portfolios.
  • Portfolio and bulk workflows may be more than smaller teams need.

First American Procision AVM fact sheet, pricing and score →

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Last updated 14 Nov 2026 · How we research and update