EXIF Magic review
A free cross-platform metadata editor focused on privacy, GPS control, and pixel preservation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
EXIF Magic is a free photo metadata and privacy utility for people who need to inspect, edit, or remove embedded information from images. It reads 128 named fields across EXIF, TIFF, IPTC, GPS, XMP, and maker-note data, including coordinates and device identifiers. Users can edit author, title, description, copyright, keywords, camera details, dates, and GPS coordinates. The app is listed across iOS, macOS, and Android, with a focus on mobile photo management and private processing.
Its strongest area is metadata control. EXIF Magic can remove all metadata or selected containers, replace a location through a map, place search, address, ZIP code, or coordinates, and replace the original file. It also verifies exported metadata before saving and can copy results as readable text or structured JSON. Pixel preservation is a useful distinction: the app processes metadata without re-encoding image data, helping keep the image itself unchanged. Processing occurs on-device, without uploads or accounts, and the Free plan has no in-app purchases or subscription.
EXIF Magic fits users who want detailed inspection and targeted cleanup without creating an account or sending photos to a server. It is especially suitable for GPS privacy, metadata verification, and maintaining original image pixels. The product is less clearly suited to workflows that depend on batch processing or RAW files, since those capabilities are not verified. Users should also distinguish the platform listings: iOS and iPadOS are described directly, Android is associated with beta testing, and Apple lists Mac compatibility while noting macOS verification status. Choose EXIF Magic for field-level control and on-device privacy; consider an alternative if batch or RAW workflows are essential.
EXIF Magic pros and cons
- Where it wins
- Reads 128 named fields across EXIF, TIFF, IPTC, GPS, XMP, and maker notes
- Removes or edits metadata, including GPS coordinates and location details
- Processes on-device and preserves image pixels without re-encoding
- Where it doesn't
- Batch processing is not verified
- RAW support is not verified
- Android availability is described as beta testing
EXIF Magic fact sheet, pricing and score →
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