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Exercise.com Websites review

A broad fitness business platform combining branded digital experiences with coaching operations.

6.3/10Editor score
Exercise.com Websites6.3 Visit Exercise.com

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Exercise.com Websites provides custom websites and branded digital tools for gyms, studios, coaches, influencers, and other fitness businesses. Its scope extends beyond a website builder: the platform combines lead forms, booking calendars, payments, ecommerce, assessments, workout delivery, groups, programming, and client engagement tools. Businesses can offer these experiences through branded web, iOS, and Android apps, making it suited to fitness operators that want their online presence and coaching workflows connected.

The published pricing model is contact sales, so buyers enter a quote-based process rather than selecting a publicly priced plan. The platform’s paid offering is positioned as a broader business system, with payment processing, invoicing, subscriptions, ecommerce, scheduling, assessments, client progress tracking, workout programming, group programs, and coaching sessions included among its capabilities. Email, SMS, and in-app automations add tools for lead follow-up and client communication. This breadth should appeal to businesses managing several revenue and service lines, while smaller operators may prefer a narrower product if they only need calendars or payments.

Platform coverage is a notable fit factor. Exercise.com Websites supports web, iOS, and Android, and its custom-branded app capabilities can extend booking, assessments, workout delivery, and client engagement beyond a standard website. The product also includes client portals, goals and progress tracking, forms and assessments, billing, and group coaching. Fitness businesses should choose it when custom digital branding and connected coaching operations matter more than a simple self-serve tool. Businesses that want transparent plan selection, open-source software, or a focused scheduling product may be better served by an alternative.

Exercise.com Websites pros and cons

  • Where it wins
    • Custom-branded websites and web, iOS, and Android apps
    • Scheduling, payments, assessments, workouts, and groups in one platform
    • Lead forms and email, SMS, and in-app automations
  • Where it doesn't
    • Pricing requires contacting sales
    • The broad feature set may exceed scheduling-only needs
    • Businesses seeking open-source software should look elsewhere

Exercise.com Websites fact sheet, pricing and score →

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