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Entrust Customer Identity and Access Management (CIAM) review

#2 of 28 in Customer Identity and Access Management Software

A broad CIAM toolkit for organizations balancing customer onboarding with account risk.

9.2/10Editor score
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Entrust Customer Identity and Access Management (CIAM)9.2 Contact Entrust

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Entrust Customer Identity and Access Management (CIAM) helps organizations manage customer access and data through authentication, authorization and user-management capabilities. Its feature set is aimed at customer-facing services that need both onboarding and account protection, making it a fit for mid-market and enterprise organizations with these requirements. Web, API, iOS, Android and self-hosted platforms are listed, alongside cloud and mobile deployment options.

Authentication combines passwordless multi-factor authentication, including FIDO2 and passkeys, with adaptive risk-based checks that use contextual signals. Social login and single sign-on extend the available access methods. For teams integrating the service into customer journeys, Entrust lists REST APIs and mobile SDKs, plus SCIM user provisioning and deprovisioning. These options point to a broad integration surface for web and mobile services as well as user lifecycle workflows; organizations with a narrower need for basic login may find that scope more than they require.

The onboarding capabilities include AI-powered identity verification using documents and biometrics, digital onboarding and secure digital signing, and progressive profiling of customer information. Consent management and privacy safeguards are also included, with GDPR listed as a compliance specification. Entrust directs prospective customers to contact sales, so buyers will need a sales conversation to assess pricing rather than compare published CIAM plans. Phone is the listed support channel. Choose CIAM when authentication, verification, onboarding and provisioning need to work together across customer channels; a team seeking a simple, publicly priced login product may prefer an alternative with a narrower scope and transparent pricing.

Entrust Customer Identity and Access Management (CIAM) pros and cons

  • Where it wins
    • Adaptive risk-based authentication and passkeys support account protection.
    • AI identity verification, digital signing and progressive profiling support onboarding.
    • REST APIs, mobile SDKs and SCIM cover integration and provisioning needs.
  • Where it doesn't
    • Pricing requires contacting sales, making costs harder to compare upfront.
    • The breadth of capabilities may exceed the needs of simpler customer login projects.
    • Phone is the listed support channel, which may not suit teams seeking other options.

Entrust Customer Identity and Access Management (CIAM) fact sheet, pricing and score →

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