Digital Florists review
A broad florist operations suite, with annual per-location pricing and distinct order and event plans.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Digital Florists brings order management, point of sale, delivery operations, customer records and event planning into one platform for flower shops and florist studios. It handles orders from phone, walk-in, web and relay channels, while task boards, recurring tasks and paperless records support day-to-day shop work. Web, iOS and Android access, along with multi-location support, make it relevant to businesses coordinating work across a shop, online channels and delivery teams.
The plans separate retail operations from event work. According to the vendor's pricing page, Orders costs £75 per location per month with annual billing and includes order management, customer records, calendar and production boards, website and relay order feeds, retail products, reports and delivery management. Events is also £75 per location per month on annual billing; it adds proposals, contracts, payment tracking, recipes, costs, margins, event timelines and preparation orders. Complete costs £125 per location per month annually and combines Orders and Events with a Companion App. A 30-day trial is available. This structure suits florists who can choose a primary workflow, while Complete is the fit when both retail ordering and event work belong in one plan.
The strongest case for the platform is its operational breadth: delivery route optimization, a driver app and proof of delivery sit alongside POS, receipts, reporting, SMS and email notifications, customer loyalty records and event tools. Integrations include Shopify, WooCommerce, BigCommerce, Florist Window, Direct2Florist, Interflora Partner Service, Stripe and Dojo, among others. A Companion App supports offline delivery workflows. That breadth will help teams coordinating several order channels and services; a florist seeking only a basic ordering or checkout tool may find the all-in-one scope unnecessary. The per-location annual commitment is also worth weighing when choosing between a focused plan and Complete.
Digital Florists pros and cons
- Where it wins
- Combines phone, walk-in, web and relay order management with florist POS.
- Includes delivery routing, driver tools and proof of delivery.
- Events tools cover proposals, deposits, recipes, margins and timelines.
- Where it doesn't
- Plans are priced per location with annual billing.
- Orders and Events are separate £75 plans; Complete costs £125.
- The broad feature set may exceed the needs of florists focused on one workflow.
Digital Florists fact sheet, pricing and score →
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