Didva review
A free-to-start click-fraud monitor with review controls, alerts and paid automation.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Didva monitors paid clicks across Google Ads, Microsoft Bing Ads and Meta Ads, scoring traffic with IP and ASN reputation, device fingerprinting, timing, repeat behavior and engagement signals. It suits small businesses, growing advertisers, in-house marketing teams and agencies that want a review workflow before committing to higher-tier automation. High-confidence threats can enter exclusion workflows, while borderline activity can remain in a manual review queue with click-level evidence.
Pricing starts with Watchtower at $0 per month. It includes manual IP blocking, detection on all ad channels and a weekly digest email. Starter costs $39 per month and adds Google and Bing Ads protection, real-time IP blocking, CSV or blocklist export, daily reports and Meta Ads protection. Growth costs $89 per month, covering Google, Bing and Meta Ads protection, real-time blocking, exports, daily and weekly reports, plus appeal packs and fingerprint drill-down. Agency is $249 per month and adds CSV exports with appeal evidence, white-label and multi-client support, and a dedicated account manager. Optional annual billing is offered at a 20% discount.
The strongest workflow detail is the combination of risk scoring, confidence levels, manual review and automatic or manual IP exclusion. Real-time alerts can flag abnormal campaign, keyword or source activity, while conversion-data filtering is designed to keep fake clicks and leads out of reporting. CSV exports support campaign analysis and invalid-click refund claims. Didva integrates with the three listed ad platforms, but teams needing broader channel coverage or a non-web deployment should consider alternatives. Email is the stated support channel, and white-labeling is reserved for Agency.
Didva pros and cons
- Where it wins
- Click-level evidence includes risk reasons and confidence levels.
- Free Watchtower plan includes detection across all ad channels.
- Alerts, reports, CSV evidence exports and conversion-data filtering.
- Where it doesn't
- Watchtower relies on manual IP blocking and weekly digest emails.
- Deployment is cloud-based with web access.
- Support is provided through email; white-labeling starts on Agency.
Didva fact sheet, pricing and score →
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