Delete Request and Opt-out Platform (DROP) review
A free legal request tool for California residents, with recurring broker re-checks.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Delete Request and Opt-out Platform (DROP) is a free California government service from the California Privacy Protection Agency. It is designed for California residents who want to ask registered data brokers to delete or stop selling their personal information. Users verify California residency, create a personal deletion-request profile, submit one request, and receive an 8-digit DROP ID for tracking. The service is available on the web and is intended for individual requests rather than broader household coverage.
The main value is its centralized request process. DROP sends one request to more than 600 registered data brokers, tracks processing results, and supports recurring re-checks for new matching information at least every 45 days. Users can update their profiles with additional identifiers, including email addresses, phone numbers, advertising IDs, TV IDs, and vehicle identification numbers. That gives the platform a focused workflow for people who want to manage broker requests without a subscription. Data brokers began processing requests in August 2026, and status updates may take up to 90 days.
DROP’s scope is also its clearest boundary. It serves California residents, works through the web, and focuses on registered data brokers and individual identity information. It is a strong fit for eligible residents seeking a free legal request tool with automated handling, status tracking, and periodic monitoring. It is less suitable for people outside California, households that need shared coverage, or buyers looking for a broader commercial privacy platform with wider platform or service coverage. Choose DROP when California broker requests are the priority; consider an alternative when the need extends beyond that focused use case.
Delete Request and Opt-out Platform (DROP) pros and cons
- Where it wins
- Free service with one request sent to more than 600 registered data brokers
- Recurring re-checks look for new matching data at least every 45 days
- Encrypted and hashed submitted data, with status tracking by DROP ID
- Where it doesn't
- Available only to California residents
- Individual-focused profile does not cover broader household requests
- Status updates may take up to 90 days
Delete Request and Opt-out Platform (DROP) fact sheet, pricing and score →
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