Deferly
Deferred deep links preserve campaign context through app installation.
At a glance
- Editor score8.2 / 10
- PricingFree plan · paid from $49/mo
- Best forCampaign teams focused on app-install attribution
- Free planYes
- Paid from$49/mo
- Deep linkingYes
- Facts checked24 Sep 2026
Where it wins
- Carries click context through an app install to the first app open
- Tracks clicks, installs, platforms, and campaign performance
- Supports bulk link creation through the dashboard or REST API
Where it doesn't
- Growth features such as Google Ads attribution start at $49 per month
- Google Ads is the only listed integration
- Routing relies on device detection and fallbacks, not described rule configuration
Our verdict on Deferly
Deferly provides deferred deep links for mobile apps, aimed at campaign teams that need users to reach an in-app destination after installing an app. Teams can create links with destination paths and campaign parameters in a dashboard or through the REST API. When the app is absent, Deferly routes users to an app store and retains click context for the first app open. Its iOS and Android SDKs support Universal Links and App Links, while fallback URLs cover web, desktop, and unsupported devices.
The free Starter plan includes deferred deep links, iOS and Android SDKs, basic analytics, and REST API access. Growth costs $49 per month and adds Google Ads attribution, custom domains, advanced analytics, webhook support, and priority support. Enterprise highlights self-hosting, an SLA guarantee, dedicated support, custom integrations, and on-premise deployment, without a listed price. That structure makes Starter suitable for evaluating core linking needs, while teams seeking paid attribution and campaign analysis should weigh Growth.
Deferly's central strength is linking campaign clicks to installs and first opens, with analytics for clicks, installs, platforms, and campaign performance, plus bulk link generation. The ecosystem is narrow: Google Ads is the listed integration, and the product's emphasis is mobile app-install journeys rather than broad link management. Routing is described through device and install-state detection with fallback URLs, not configurable conditional rules. Choose Deferly when deferred deep linking and app-install attribution are the priority; teams that depend on a broader integration set or explicit routing-rule controls should consider alternatives.
Deferly pricing
All 3 Deferly plans and prices →
Deferly fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49/mo |
| Deep linking | Yes |
| Link analytics | Yes |
| Routing rules | Yes |
| Custom domains | Yes |
| QR codes | Not verified |
| Deployment | Cloud, Self-hosted |
| Platforms | iOS, Android, Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Google Ads |
| Pricing | Free plan · paid from $49/mo (source) |
| Website | deferly.link |
| Facts checked | 24 Sep 2026 |
Deferly integrations
Deferly lists 1 integrations on its own site.
- Google Ads
Alternatives to Deferly
- Short.ioA broad smart-link platform with a free tier and capable tools from $5 monthly.6.8
- RebrandlyA broad branded-link toolkit with a free entry point and higher-volume paid plans.5.8
- DubBranded links, targeting, analytics and integrations, with a free plan and paid upgrades.6.8
See all Deferly alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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