Dataro review
A donor prospecting platform for predictive scoring, research, and ranked fundraising recommendations.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Dataro is a cloud fundraising intelligence platform for nonprofit fundraising teams. It analyzes donor and prospect data to produce ranked recommendations about who to focus on, who to engage, and what to do next. Its ProspectAI feature creates profiles from publicly accessible sources, covering capacity, affinity, giving history, connections, and recommended outreach. The platform is aimed at organizations that want predictive donor scoring and research within established fundraising workflows.
Pricing is organized around annual plans. Essentials costs $15,000 per year and includes core predictive models, AI-assisted content, benchmarking and reporting, CRM integration, 300 prospect research credits per year, and 5 users. Growth costs $25,000 per year and adds 6 specialist models, marketing platform integrations, 1K prospect research credits per year, and 10 users. Enterprise includes all specialist models, custom CRM integrations, 3K prospect research credits per year, unlimited users, multi-entity and federated organization support, and SSO. Pricing combines an annual platform fee with a per-active-donor charge. Integrations include Salesforce Nonprofit Cloud, Microsoft Dynamics, Virtuous CRM, Blackbaud products, HubSpot, Mailchimp, Snowflake, and Amazon Redshift.
The standout capability is the combination of prospect research, screening, and predictive prioritization. Teams can assess capacity and wealth, affinity, recency, and fit; research prospects in bulk through CSV upload; and create targeted audiences for export or synchronization. Dataro is available through web and API access, but ProspectAI currently covers US-based records, with AU and UK expansion in progress. Larger nonprofit teams with compatible CRM and marketing workflows should consider Dataro when ranked recommendations justify the annual investment. Smaller teams or organizations needing broader geographic ProspectAI coverage should consider alternatives.
Questions about Dataro
Does Dataro have a free plan? No free plan is listed; paid plans start at $15,000/yr (Essentials).
How much does Dataro cost? Dataro lists 2 paid plans; the lowest is Essentials at $15,000/yr.
What does Dataro run on? Web. It runs in the cloud.
What does Dataro integrate with? 16 integrations, including Salesforce Nonprofit Success Pack, Salesforce Nonprofit Cloud, Microsoft Dynamics, Virtuous CRM and Mailchimp.
Who is Dataro built for? Small businesses, mid-market companies and enterprises (our editorial estimate).
Dataro pros and cons
- Where it wins
- Predictive scoring ranks prospects by capacity, affinity, recency, and fit.
- Integrates with nonprofit CRMs, marketing platforms, and data warehouses.
- Bulk CSV research and audience exports support larger fundraising workflows.
- Where it doesn't
- Essentials includes 300 prospect research credits per year.
- The $15,000 annual entry price suits larger budgets.
- ProspectAI currently supports US-based records only.
Dataro fact sheet, pricing and score →
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