Cuppacard review
A focused wallet-and-stamp loyalty tool for salons that want simple client re-engagement.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cuppacard is a digital loyalty platform for salons and other small businesses. It supports custom stamp-based schemes, branded offers, wallet passes, and customer activity tracking through a browser dashboard. Clients can collect stamps through Apple Wallet, Google Wallet, QR scanning, NFC tags, or the Cuppacard mobile app, then redeem rewards such as free treatments or discounts. Its fit is strongest for salons that want a focused loyalty card rather than a broader marketing system.
Pricing is structured as a freemium model. The Free Cuppacard Plan costs £0 per month and includes a custom loyalty scheme, customer insights, custom branding, and custom offers. The Cuppacard Plan costs £10 per month and adds advanced customer insights to those listed capabilities. Cuppacard Pro costs £20 per month and lists the same highlights as the £10 plan, so the published plan descriptions do not make the upgrade distinction clear. Customer caps are described in terms of monthly active users, which matters when estimating ongoing cost as engagement grows.
The standout feature is the combination of wallet passes with physical-world stamp collection. Salons can use QR codes or a Cuppacard NFC Tag at the point of service, while the dashboard tracks loyalty analytics, reward redemptions, repeat visits, and customer activity. Push notifications for inactive clients add a direct re-engagement option. The ecosystem is centered on Apple Wallet, Google Wallet, and Cuppacard's NFC Tag, making it a good choice for straightforward repeat-visit programs. Salons needing deeper campaign tooling or broader integrations should consider a more expansive alternative.
Cuppacard pros and cons
- Where it wins
- Free plan with custom schemes, branding, insights, and offers
- Apple Wallet, Google Wallet, QR, and NFC stamp collection
- Analytics, redemption tracking, and inactive-client notifications
- Where it doesn't
- The loyalty and integration focus is narrower than campaign-heavy alternatives
- The £20 Pro plan lists the same highlights as the £10 plan
- Paid plans are based on monthly active users
Cuppacard fact sheet, pricing and score →
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