Cruva
Cruva: Creator discovery, outreach, analytics and ads in one TikTok Shop workspace. Ranked #19 of 38 in TikTok Marketing Software by our editors (7.4/10); pricing: 14-day trial; best for tikTok Shop creator and ad workflows.
At a glance
- Editor score7.4 / 10
- Pricing14-day trial
- Best forTikTok Shop creator and ad workflows
- Free planNo
- Paid from$199/site/mo
- Ad campaign managementYes
- Founded2024
- Facts checked13 Oct 2026
Where it wins
- 4M+ creator database with outreach, CRM and messaging tools
- GMV Max, Spark Ads and cross-channel Shopify and Amazon attribution
- Community, cohort, video and LIVE analytics with automation controls
Where it doesn't
- No free plan; monthly pricing starts at $199 per shop
- Web-only cloud deployment limits channel access to browser workflows
- Advanced capabilities require the $399 or $599 monthly tiers
Our verdict on Cruva
Cruva is a cloud platform for brands and agencies managing TikTok Shop creator partnerships and sales workflows. It combines creator discovery, outreach, CRM, messaging, sample requests, communities, analytics, content insights, ad programs and cross-channel attribution. The web product supports multiple TikTok Shop markets and fits small, mid-market and enterprise teams that need one system for creator operations and campaign measurement.
Pricing is tiered by shop and billed monthly. Basic costs $199 per shop per month and includes outreach, CRM, email and message center tools, a 4M+ creator database, customizable dashboards, video and LIVE analytics, sample-request management and five concurrent automations. Growth costs $399 and adds AI and lookalike creator search, creator briefs, a 20-creator community, AI sample approvals, retention and cohort analysis and seven concurrent automations. Scale costs $599 and adds an unlimited creator community, AI auto replies, usage-rights requests for any video, Halo Effect Amazon and Shopify impact, GMV Max, full ad analytics, unlimited automations and priority support. Enterprise provides unlimited access, custom features and reports, API access and a dedicated account manager. A 14-day trial and two-week money-back guarantee are available.
Its broadest value comes from connecting TikTok Shop workflows with Meta Ads, Shopify and Amazon. Teams can manage Spark Ads and GMV Max while reviewing creator, video, LIVE, cohort and cross-channel performance in one dashboard. Email, chat, community and documentation support are offered, with 24/7 support stated. Cruva suits organizations scaling creator programs across channels; teams seeking a free tool, a non-browser deployment or only basic scheduling may find its paid, feature-dense structure excessive.
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Cruva pricing
All 4 Cruva plans and prices →
Cruva fact sheet
| Free plan | No |
|---|---|
| Paid from | $199/site/mo |
| Ad campaign management | Yes |
| Analytics reporting | Yes |
| Content calendar | Not verified |
| Trend research | Yes |
| Influencer campaigns | Yes |
| Team seats | Not verified |
| Free trial | 14 days |
| Money-back guarantee | 14 days |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Live chat, Community, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 4 integrations: TikTok Shop, Meta Ads, Shopify, Amazon |
| Pricing | 14-day trial (source) |
| Website | cruva.com |
| Facts checked | 13 Oct 2026 |
Cruva integrations
Cruva lists 4 integrations on its own site.
- TikTok Shop
- Meta Ads
- Shopify
- Amazon
Alternatives to Cruva
- TikTok OneA free TikTok workspace spanning creator discovery, campaign operations, analytics, and payments.9.4
- TikTok Business CenterA free web workspace that brings TikTok campaigns, content, creators and finance together.9.2
- TikTok Creative CenterA free TikTok research hub for finding trends, ads, audience signals, and creative ideas.9.0
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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