Cribo review
A focused WhatsApp automation platform with team inboxes, flows and developer access.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Cribo is a WhatsApp Business Platform for teams that sell, support customers and manage conversations on WhatsApp. It brings together a shared team inbox, no-code chatbot and automation flows, WhatsApp Flow Forms, broadcast campaigns, analytics, collaboration tools and a public API. Its audience ranges from small and growing teams to enterprises and agency partners that want structured WhatsApp conversations with human handoff available when automation needs to pause.
The published plans show a paid model with a 14-day free trial and monthly pricing. Basic costs $29 per month and includes a shared inbox and broadcast campaigns. Pro costs $99 per month, adding chatbot and automation flows plus API access while retaining those Basic capabilities. Enterprise costs $299 per month and adds white label, a partner portal and priority support, alongside chatbot flows and API access. Annual billing saves roughly 17%, and WhatsApp conversation charges are passed through at 0% markup. This structure makes Pro the clearest fit for teams that need automation and integrations, while Enterprise is aimed at organizations and agency partners needing branding, portal access or priority support.
Cribo’s strongest area is its WhatsApp workflow depth: visual flow design, trigger-based automation, structured forms, bot pause and resume, campaign funnel analytics, agent analytics and conversation analytics cover both automated and human-led work. Integrations with Shopify, HubSpot, Salesforce, Zapier and Custom API help connect WhatsApp activity to business systems, while webhooks extend the developer fit. The trade-off is a narrow channel focus. Teams centered on WhatsApp should find the feature set aligned with sales, support and campaign workflows; teams requiring broader channel coverage, verified AI capabilities or a knowledge base should choose a platform built around those needs instead.
Cribo pros and cons
- Where it wins
- Visual no-code flows with forms and trigger-based automation
- Shared inbox supports handoff, assignments, roles and internal notes
- Broadcast analytics, public API and webhooks support growth workflows
- Where it doesn't
- No free plan; access starts at $29 per month
- Focused on WhatsApp rather than broader channel coverage
- No verified AI or knowledge-base capability is described
Cribo fact sheet, pricing and score →
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