cobby review
A broad PIM for Excel-led commerce teams, with a high monthly entry price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
cobby is a product information management system for online retailers, e-commerce teams and agencies managing large or multichannel catalogs. It centralizes product data from shop systems, ERP systems and Excel, then supports enrichment, validation, organization and distribution. The Excel-connected interface makes it particularly suitable for teams that prefer spreadsheet-based bulk editing while still needing structured product variants, categories, images, attributes and approval workflows. It is available through web, Windows and API deployments, with cloud and desktop options.
Pricing is organized into three monthly plans. Lite costs €299 per month and includes 1 StoreView, unlimited products, unlimited users and unlimited attributes. Professional costs €499 per month, expands coverage to 2–5 StoreViews and adds 1 test environment, while retaining unlimited products, users and attributes. Advanced costs €899 per month and includes 6–10 StoreViews, 3 test environments and the same unlimited product, user and attribute allowances. A 14-day trial is available without a credit card. The main value question is whether the catalog and channel operations justify the monthly entry price, particularly for teams that need more than one StoreView.
Its strongest fit is an organization that needs product data quality controls and broad commerce connectivity in one operating model. cobby supports validation and cleansing, workflow tasks, approval control, multichannel publishing, bidirectional shop synchronization and AI-assisted product data operations. Integrations include Magento 1 and 2, Adobe Commerce, Shopware 6, WooCommerce, Shopify, Amazon, eBay, Otto, Kaufland, Pixi, Navision, SAP, JTL and Oracle. GDPR compliance is listed, and support is provided through email and documentation. Choose cobby for Excel-centered catalog operations with varied commerce or ERP connections; consider an alternative if the one-channel limit or €299 monthly starting price does not fit.
cobby pros and cons
- Where it wins
- Bulk product editing through a Microsoft Excel interface
- Validation, cleansing, workflows and approval controls
- Integrations across commerce, marketplace and ERP systems
- Where it doesn't
- Lite includes only 1 StoreView
- Entry pricing starts at €299 per month
- Support is limited to email and documentation
cobby fact sheet, pricing and score →
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