Coaching Loft review
A broad coaching workspace with low entry pricing and tools for growing practices.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Coaching Loft is an online coaching management platform for professional coaches, coaching firms, and organizations building coaching cultures. It combines coach and client dashboards with coach matching, appointment scheduling, session logging, goals, milestones, action tracking, assessments, messaging, files, feedback, reporting, and analytics. The platform supports web, iOS, Android, and API access, making it suitable for individual coaching practices as well as organizations managing multiple coaches and clients.
The published plans cover a wide range of operating models. Basic costs $1 per month when billed annually and includes a public coach profile, Google Calendar sync, scheduling pages, a virtual meeting room, and branding. Core costs $25 per month and includes two scheduling pages; Premium costs $55 per month and includes five; Master costs $95 per month and includes unlimited scheduling pages. Business/Enterprise costs $95 per coach seat per month, with a 12-month commitment, and adds an enterprise panel, coach and client assignment, white labeling, unlimited clients, reporting, and coach matching. A 14-day trial is available, but there is no free plan.
Its strongest fit is breadth: Coaching Loft covers scheduling, coaching records, development tracking, client communication, packages, agreements, invoicing, and video conferencing integrations. Connections include Zapier, Zoom, Microsoft Teams, PayPal, HubSpot, Mailchimp, Leadfeeder, Google Calendar, Outlook, iCalendar, and Office 365. Enterprise teams also get management and reporting tools, while automated session logging and AI features extend the platform beyond basic appointment booking. Practices seeking an all-in-one coaching operation should find the feature range relevant; teams wanting a free product or a simpler scheduling-only tool may prefer a narrower option.
Coaching Loft pros and cons
- Where it wins
- $1-per-month Basic tier when billed annually
- Matching, scheduling, tracking, portals, and analytics in one platform
- Web, iOS, Android, API, and broad third-party integrations
- Where it doesn't
- No free plan is available
- Basic uses annual billing, while higher tiers use monthly billing
- Business/Enterprise pricing requires a 12-month commitment
Coaching Loft fact sheet, pricing and score →
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