Chraft review
A broad web-based AI video suite for branded avatars, UGC, and multi-scene production.
Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026
Chraft is a web-based AI video creation platform for content creators, marketers, agencies, and brands. Its workflows cover cinematic stories, social videos, UGC advertisements, product videos, avatar content, and multi-scene productions. Users can create videos from text or images, work with conversational AI agents, and assemble longer projects into chapters. With support for AI avatars, commercial use, and retained user rights, Chraft is suited to teams producing branded content at recurring volume.
The feature breadth is its main strength. Chraft brings together text-to-video and image-to-video generation, third-party video models, motion control from reference video and character images, AI voices, music, captions, sound effects, editing, remixing, and repurposing. Video and image upscaling are available on selected annual tiers, while long-video chapter assembly addresses projects that need more than a single generated clip. This makes the product a fit for teams that want one workspace spanning social content, UGC-style advertising, avatar videos, and larger multi-scene productions rather than a narrowly focused generator.
Pricing is credit-based and paid from the start at $15 per month for Starter with 3,000 credits. Basic costs $29 for 6,000 credits, Pro costs $49 for 10,500, Plus costs $89 for 21,000, and Creator costs $149 for 33,000. Annual options include Basic Yearly at $17.3 per month, Pro Yearly at $29.4, and Plus Yearly at $53.4, with yearly credit allocations and additional features such as Agent Mode, model access, upscaling, and Realistic Avatar UGC Ads. Chraft should appeal to teams needing varied AI video workflows and commercial production; teams seeking a free plan or access beyond the web should choose another tool.
Questions about Chraft
Does Chraft have a free plan? No free plan is listed; paid plans start at $15/mo (Starter).
How much does Chraft cost? Chraft lists 9 paid plans; the lowest is Starter at $15/mo.
What does Chraft run on? Web. It runs in the cloud.
Who is Chraft built for? Solo users, small businesses, mid-market companies and enterprises (our editorial estimate).
Chraft pros and cons
- Where it wins
- Conversational agents support planning and multi-scene video creation
- Combines avatars, UGC ads, voices, music, captions, and sound effects
- Supports text-to-video, image-to-video, remixing, and upscaling
- Where it doesn't
- Available on the web only
- Most features require a paid subscription
- Basic Yearly includes limited feature access
Chraft fact sheet, pricing and score →
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