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Celetel review

#31 of 257 in Chatbot BuildersSupport Bots

A broad omnichannel chatbot platform for Indian businesses automating support, sales, and messaging.

6.2/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Celetel is a business messaging and chatbot platform for teams that need automated customer conversations across WhatsApp, RCS, SMS, voice, and web chat. Its AI agents support customer support, lead generation, sales, and transactional workflows, while human handoff routes conversations to live agents when automation should give way to staff. A drag-and-drop conversation builder and knowledge-base training from documents, FAQs, URLs, and business information make it suitable for businesses that want to create and manage workflows without relying entirely on custom development.

Pricing is organized into four tiers. Starter costs ₹1,599 per month and includes WhatsApp Business API, SMS and RCS channels, campaign and template management, API access, and basic analytics. Growth costs ₹2,999 per month and adds Meta Flows, campaign scheduling, webhooks, advanced analytics, and click tracking. Business costs ₹5,999 per month and adds role-based access, a dedicated account manager, premium onboarding, custom API integrations, and advanced reporting. Enterprise adds unlimited team members, unlimited WhatsApp numbers, dedicated infrastructure, white-label deployment, and enterprise APIs. A 14-day free trial is available, while channel message usage is billed separately.

Celetel’s main advantage is breadth: teams can combine a unified omnichannel inbox, routing, conversation history, broadcasts, scheduling, delivery and agent analytics, REST APIs, and webhooks in one platform. Integrations include Salesforce, HubSpot, Zoho CRM, Freshdesk, Zendesk, Shopify, WooCommerce, Razorpay, PayU, Stripe, Zapier, Make, Google Sheets, Notion, and Slack. Businesses seeking a single system for AI automation and multichannel engagement should consider it. Teams wanting a free plan, a narrowly focused chatbot builder, or subscription pricing that includes channel usage may prefer an alternative.

Celetel pros and cons

  • Where it wins
    • Deploys AI agents across WhatsApp, RCS, web chat, and voice
    • Builds workflows visually and trains knowledge bases from documents and URLs
    • Connects CRM, commerce, support, payment, and automation tools
  • Where it doesn't
    • No free plan; access begins with a paid Starter subscription
    • Channel message usage is billed separately from the subscription
    • Role-based access and premium onboarding start at the Business plan

Celetel fact sheet, pricing and score →

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