Carwow
Carwow: A free web marketplace for comparing dealer listings and arranging the next steps with sellers. Ranked #13 of 56 in Used Car Websites by our editors (7.9/10); pricing: Free plan; best for UK buyers comparing dealer listings and arranging tests.
At a glance
- Editor score7.9 / 10
- PricingFree plan
- Best forUK buyers comparing dealer listings and arranging tests
- Free planYes
- Paid fromNone
- Buy onlineNo
- Founded2013
- Facts checked8 Oct 2026
Where it wins
- Compare dealer listings with upfront pricing and vehicle information
- Contact dealers directly and arrange test drives
- Choose flexible payment options, delivery or dealership collection
Where it doesn't
- Purchases are not necessarily completed fully online
- Home delivery is an option, not confirmed for every listing
- Available on the web only
Our verdict on Carwow
Carwow gives UK shoppers a free way to browse and filter used-car listings from a network of dealers. Buyers can compare vehicles by make and model, review upfront pricing and vehicle information, then contact a dealer to ask questions or arrange a test drive. The service also covers new cars, but its used-car listings are described as dealer listings. It suits people who want to compare options and continue purchase discussions with a seller rather than expecting a fully online transaction.
The buying journey combines online comparison with dealer follow-up. Carwow says buyers can purchase at a fixed price and discuss flexible payment options, with home delivery or dealership collection available. These options can help shoppers decide how to proceed, but delivery is not established for every listing, and the purchase journey is not necessarily completed entirely online. Buyers who want a site to handle every step digitally should account for that distinction; those comfortable coordinating with a dealer have a clear route from listing to test drive and purchase discussion.
Beyond listings, the site offers used-car reviews, buying guides and a vehicle history check service. These resources add research tools alongside the core marketplace, while dealer contact remains central to learning more about a specific car. Carwow is a sensible fit for UK buyers who value comparing dealer prices and arranging tests through sellers, especially if they want payment and delivery or collection options to discuss. It is less suited to shoppers seeking a web-only marketplace that confirms end-to-end online purchase for each car.
Carwow pricing
Carwow fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| Buy online | No |
| Listing types | Dealers |
| Delivery available | Yes |
| Vehicle condition | Both |
| Saved search alerts | Not verified |
| Financing tools | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Pricing | Free plan |
| Website | carwow.co.uk |
| Facts checked | 8 Oct 2026 |
Alternatives to Carwow
- AutotraderA free-to-browse marketplace combining vehicle listings, research and online purchase steps.9.4
- AutoScout24A broad European car marketplace with listings, finance options and Smyle online purchases.9.2
- mobile.deA free vehicle marketplace for comparing listings, saving searches and contacting sellers.9.1
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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