Candu review
A flexible web-focused adoption platform with a free plan and strong experimentation tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Candu is a digital adoption platform for product, growth, marketing, design, and customer-success teams building web-based onboarding and adoption experiences. Its visual no-code editor supports product tours, multi-step walkthroughs, onboarding checklists, hotspots, modals, banners, forms, empty states, homepages, and other inline or overlay content. Teams can target experiences by user segment, publish through a JavaScript SDK or Google Tag Manager, and create responsive layouts for desktop, tablet, and mobile web. A Chrome Extension is also available for placing content in web applications.
Pricing is structured around monthly active users rather than per-seat usage. The Free plan includes unlimited user licenses, three live experiences, advanced styling, segmentation, modals, hotspots, product tours, and email and chat support, but is limited to overlays. Starter is listed at $199 per month when billed annually and adds unlimited modals, hotspots, and tours, analytics, integrations, and webhooks. Growth is listed at $799 per month when billed annually and adds unlimited inline experiences, broader content types, multi-product support, goal tracking, role-based access controls, a dedicated customer success manager, and Slack support. Enterprise adds A/B testing, a content management system, SSO, custom contracts and SLAs, premium customer-success support, and volume-based discounts.
Candu’s strongest fit is a web product team that wants to start without a paid commitment and expand into segmentation, measurement, experimentation, and personalization. Its integrations include Segment, Salesforce, HubSpot, RudderStack, Amplitude, Heap, Mixpanel, Google Analytics 4, REST API, and webhooks. AI-assisted content creation and localization add range for teams managing varied audiences or markets. The main boundary is platform scope: Candu supports responsive web experiences and Chrome-based placement, but not native mobile apps. Teams needing native mobile adoption or a broader cross-platform deployment should consider an alternative.
Candu pros and cons
- Where it wins
- Free plan includes unlimited licenses and three live experiences
- No-code editor supports tours, checklists, modals, hotspots, and more
- Segmentation, analytics, AI, localization, and A/B testing support iteration
- Where it doesn't
- Free plan is limited to three live overlay experiences
- No native mobile app support
- Starter and Growth pricing is based on monthly active users
Candu fact sheet, pricing and score →
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