CallRoot
CallRoot: A broad call-tracking toolkit with strong attribution, routing, reporting, and integrations. Ranked #28 of 36 in Call Tracking Software by our editors (6.6/10); pricing: Paid; best for teams wanting many CRM integrations.
At a glance
- Editor score6.6 / 10
- PricingPaid
- Best forTeams wanting many CRM integrations
- Free planNo
- Keyword-level trackingYes
- Facts checked23 Sep 2026
Where it wins
- Tracks calls by source, campaign, visitor, and search keyword
- Includes recording, IVR routing, call whispering, and live monitoring
- Connects with CRM, advertising, analytics, and automation tools
Where it doesn't
- Premium pricing requires contacting sales
- The platform is web-only
- Advanced features are split across separate plans
Our verdict on CallRoot
CallRoot is call-tracking software for marketers and agencies that need to connect phone activity with digital campaigns. Its capabilities include tracking numbers, dynamic number insertion based on visitor source, keyword-level attribution, inbound call recording, call source and campaign analytics, IVR routing, call whispering, custom greetings, SMS workflows, and report export. It runs on the web and includes client account capabilities, making it suited to teams managing campaign measurement across multiple accounts.
The plan structure separates core tracking from higher-tier controls. Standard includes 10 local numbers, 500 local minutes, Dynamic Number Insertion, Call Recording, Call Whispering, and a Live Call Dashboard. Premium includes all Standard features and adds Custom Logo & Branding, Bulk Usage Pricing, Live Call Monitoring, Workflow Customization, and API & Webhooks. Additional usage charges are listed separately, while Premium pricing is handled through contact with sales. Teams should compare expected call volume and the need for API access before choosing a plan.
CallRoot’s strongest fit is its ecosystem coverage. It integrates with Google Ads, Google Analytics, Facebook Ads, HubSpot, Intercom, Pipedrive, Copper, Salesforce, WordPress, Zapier, Zoho, Podio, OpenCNAM, Optimizely, and Insightly. That range supports workflows spanning advertising, analytics, CRM, marketing automation, and website platforms. Choose CallRoot if source and keyword attribution, call operations, and many CRM connections matter more than a narrow scheduling workflow. Teams wanting a native desktop product or a simpler tool focused on one use case may prefer a more limited option.
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CallRoot pricing
All 2 CallRoot plans and prices →
CallRoot fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Dynamic number insertion | Yes |
| Keyword-level tracking | Yes |
| Landing-page tracking | Not verified |
| Call recording | Yes |
| Conversation intelligence | No |
| Included call minutes | 500 minutes/mo |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 17 integrations: Facebook Ads, Google Ads, Google Analytics, HubSpot, Intercom, Pipedrive … See all → |
| Pricing | Paid (source) |
| Website | callroot.com |
| Facts checked | 23 Sep 2026 |
CallRoot integrations
CallRoot lists 17 integrations on its own site.
- Facebook Ads
- Google Ads
- Google Analytics
- HubSpot
- Intercom
- Pipedrive
- Copper
- Salesforce
- WordPress
- Zapier
- Zoho
- Podio
- OpenCNAM
- Optimizely
- Insightly
- Kissmetrics
- ActiveCampaign
See all CallRoot integrations →
Alternatives to CallRoot
- AuditcallBroad attribution and conversation intelligence with free access and usage-based pricing.9.4
- NimbataA broad call-attribution platform with free entry pricing and usage-based charges.9.3
- AvidTrakAvidTrak combines included call minutes with detailed attribution, routing, and AI analysis.9.2
See all CallRoot alternatives →
Also Ranked In
CallRoot is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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