Broadcast review
A capable self-hosted choice for multi-brand email teams that accept technical overhead.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Broadcast is self-hosted email marketing software for developers, technical founders, agencies, email consultants, and teams comfortable deploying web software. It supports broadcast campaign creation, testing, scheduling, and sending, alongside automated sequences with delays, conditions, tags, and segment triggers. Subscriber management includes imports, custom fields, tags, and unsubscribe handling. Rule-based segmentation, rich-text and HTML templates, delivery analytics, transactional email capabilities, multi-brand channels, a REST API, and webhooks round out the feature set.
The pricing structure is straightforward but requires a substantial one-time purchase. The Regular License costs $250 one time and includes unlimited subscribers, unlimited email campaigns, every feature, single-server deployment, all 2.x updates, and a 30-day money-back guarantee. The $1,000 Extended License adds up to 25 server installations, client installations, and priority email support. Both plans avoid recurring subscriber-based pricing, while the Extended License is aimed more directly at agencies and teams managing multiple deployments.
Broadcast fits teams that want control over hosting and email infrastructure, with connections to AWS SES, Postmark, Mailgun, SendGrid, Resend, SMTP.com, Inboxroad, and custom SMTP. That flexibility comes with operational responsibility: hosting is customer-managed, and a separate email delivery provider is required. The product also has a narrower scope than broader marketing platforms, with no landing pages or A/B testing and limited platform coverage centered on Linux, API, and self-hosted deployment. Choose Broadcast for technical, multi-brand workflows; consider another option if visual campaign extensions or wider ecosystem coverage are central requirements.
Broadcast pros and cons
- Where it wins
- Unlimited subscribers and campaigns on the Regular License
- Automation, segmentation, analytics, APIs, and webhooks included
- Multi-brand channels with deployment on customer-controlled infrastructure
- Where it doesn't
- Requires customer-managed hosting and a separate email delivery provider
- No landing pages or A/B testing
- Limited platform coverage and a focused integration set
Broadcast fact sheet, pricing and score →
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