BrandYourself review
A focused choice for monitoring personal Google search reputation with a free entry point.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
BrandYourself is web-based online reputation management software for individuals and businesses, with its DIY product primarily aimed at people managing personal search results and social profiles. It scans Google results and social content for risk factors, produces a Reputation Score and Reputation Report, and helps users plan reputation-building work. The broader offering also includes managed services for negative search results, review management, Glassdoor reputation, personal branding, and employee branding.
Pricing is structured around a free plan and one paid DIY tier. Free includes risk-factor scanning, a Reputation Score, a Reputation Report, and limited access to premium features. Premium costs $99 per year with annual billing and adds a Customized Action Plan, Social Scanner controls, ongoing reputation monitoring, a custom domain, priority customer support, and weekly automatic scans. Premium also includes access to the product’s broader monitoring and reporting capabilities, while managed services are custom quoted. The published pricing details make the free plan a practical starting point for basic visibility, with Premium adding more regular monitoring and guided actions.
BrandYourself fits buyers who care about how they appear in Google Search, social media, and selected review channels including Yelp, Zocdoc, and Glassdoor. Its web and API availability, Reputation Engine API, review monitoring, and negative-review response services extend the product beyond personal search checks, but the DIY experience remains more focused than tools built around continuous business review operations. Choose it for personal reputation monitoring, risk scanning, and structured improvement plans. Businesses needing a wider operational review-management workflow may be better served by an alternative centered on ongoing business review activity.
BrandYourself pros and cons
- Where it wins
- Free Google search monitoring with Reputation Score and reports
- Premium adds weekly scans, action plans, and ongoing monitoring
- Supports social, review, and reputation reporting workflows
- Where it doesn't
- The DIY product is primarily focused on individual search reputation
- Premium DIY subscriptions are nonrefundable
- Managed services use custom quotes rather than fixed plan pricing
BrandYourself fact sheet, pricing and score →
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