Brandfolder review
A broad DAM for enterprise teams managing rich media, workflows, and brand distribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Brandfolder is a cloud-based digital asset management platform from Smartsheet for marketers, creatives, and organizations managing brand content. It centralizes images, 8K video, documents, 3D assets, Photoshop files, PDFs, audio, design files, and other media through Brandfolders, Collections, Sections, Labels, and Portals. Teams can search with metadata, labels, filtering, OCR, and automated tagging; collaborate with comments and annotations; distribute assets through share links, external access, and web embeds; and track usage with analytics. Its web, Chrome extension, and API access support browser-based work, extension-based workflows, and programmatic connections.
Pricing is organized around Premium and Enterprise plans, with pricing handled through contact with sales. Premium includes asset analytics, document intelligence with OCR, bulk asset management, SAML and SSO integration, asset availability controls, and Video AI. Enterprise adds custom automation, granular asset permissions, organizational controls for multiple teams, brands, or customers, editable metadata and colorspace conversions, an Insights data connector, and a vanity URL. This structure suits organizations that need governed asset distribution and team-level controls, while teams seeking a free entry point should look elsewhere.
Brandfolder’s standout breadth covers the asset lifecycle rather than storage alone. Review and approval workflows, version history with restoration, image cropping and resizing, and video editing, transcoding, watermarking, captions, and clipping address production and distribution needs in one environment. Integrations include Adobe Illustrator, InDesign, Photoshop, Canva, Figma, Contentful, Contentstack, Hootsuite, HubSpot, Salesforce, Shopify, Slack, Microsoft Office, and Google Apps, alongside a RESTful JSON API. Choose Brandfolder when rich media, brand governance, collaboration, and connected workflows matter together; choose a narrower tool if those capabilities exceed your requirements.
Brandfolder pros and cons
- Where it wins
- Supports images, 8K video, documents, 3D assets, and design files
- Combines OCR, automated tagging, metadata search, and AI-assisted video tools
- Includes approvals, version history, sharing, embeds, analytics, and integrations
- Where it doesn't
- Pricing requires contact with sales
- No free plan is offered
- Advanced controls are reserved for the Enterprise plan
Brandfolder fact sheet, pricing and score →
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