Brand Auditor review
A broad AEO audit toolkit, with limited tracking on Free Access and Starter.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Brand Auditor helps brands, agencies, and SEO teams examine how AI platforms represent their brands. Audits use configured keywords and prompts to report mentions, citations, sentiment, visibility scores, and competitor comparisons. The web-based tool also reviews citation sources, Google AI search signals and traditional search demand, and page readiness, then offers prioritized recommendations. It suits teams that want a mix of AI visibility audits and search-oriented checks rather than a tool focused only on content creation.
The pricing structure makes a small trial of the workflow possible, but Free Access is a finite set of uses: one ChatGPT-first audit, one brand workspace, one Find Keywords run, and one Technical Review page, with no credit card required. Starter costs $99 per month or $1,080 per year and keeps coverage to ChatGPT, with keyword insights and citations, competitor benchmarking, manual audits, basic reports, and email notifications. The three-prompt-per-brand limit and single tracked engine mean this tier is best for focused monitoring, not broad multi-engine coverage.
Professional costs $299 monthly or $3,228 yearly, adding Google AI Mode, scheduled weekly or monthly audits, featured snippet tracking, custom-branded reports, and three-year audit history. Enterprise costs $599 monthly or $6,468 yearly, covering ChatGPT, Google AI Mode, Gemini, and Perplexity, with daily scheduling, AI Reasoning insights, multiple teams, and dedicated support. Choose Brand Auditor if audits, citation gaps, competitor comparisons, and page recommendations belong in one workflow. Teams needing wider engine coverage or recurring monitoring should budget for the upper tiers; those seeking an ongoing, broadly scoped free plan should look elsewhere.
Brand Auditor pros and cons
- Where it wins
- Audits mentions, citations, visibility, and competitor share of voice
- Scans pages for AI-readiness and prioritizes recommendations
- Professional and Enterprise add scheduled audits and more AI platforms
- Where it doesn't
- Free Access is limited to one audit and one use of each listed tool
- Starter is limited to ChatGPT, three prompts per brand, and manual audits
- Broader platform coverage and scheduled audits require higher paid tiers
Brand Auditor fact sheet, pricing and score →
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