Bluefin Marketplace
Bluefin Marketplace: A publisher-focused classifieds platform with storefronts, workflows, and API access. Ranked #18 of 26 in Classifieds Software by our editors (7.3/10); pricing: Pricing on request; best for publishers needing classifieds and storefronts.
At a glance
- Editor score7.3 / 10
- PricingPricing on request
- Best forPublishers needing classifieds and storefronts
- Free planNo
- Mobile appsWeb
- Founded2007 · Andover, Massachusetts
- Facts checked20 Sep 2026
Where it wins
- Supports listing publication, search, approvals, saved ads, and reporting
- Adds storefronts, merchant branding, Buy It Now, and Make an Offer
- Connects with PayPal services and publishing systems through integrations
Where it doesn't
- Pricing includes installation, monthly, and circulation-based transaction fees
- Designed for web access rather than native mobile apps
- Best suited to publishers rather than general-purpose marketplace operators
Our verdict on Bluefin Marketplace
Bluefin Marketplace is a hosted online classifieds platform for community newspaper publishers. It supports digital listing publication, search for private and commercial listings, buyer-seller contact, saved ads, reporting of inappropriate listings, and listing approval workflows. Publishers can also support merchant storefronts and branding, while sellers can offer Buy It Now or Make an Offer options. The product is a focused fit for organizations that need classifieds as part of a publishing operation rather than a standalone consumer marketplace.
Its pricing model is contact-sales. The stated commercial structure includes an upfront installation fee, a monthly service fee, and a transaction fee based on circulation size. That makes the product more appropriate for publishers evaluating an operational platform than for small teams seeking a self-serve or free starting tier. The plan structure is not presented as public packages, so buyers will need a sales discussion to understand the applicable commercial terms for their publication.
Bluefin Marketplace also fits environments that need publishing and payment connections. Listed integrations include PayPal Pro, PayPal Link, Mactive, CCI, Atex, CText, and SII. API access supports connections with call centers, affiliate feeds, and other publications, while the platform integrates with Bluefin’s self-service ad-ordering tools. Choose it if your organization needs approval controls, merchant storefronts, flexible selling options, and established classifieds workflows. Consider another option if you need native mobile apps, transparent public pricing, or a broader marketplace product aimed at general online sellers.
Your product? Our editors can test Bluefin Marketplace in depth and publish a review, labelled as paid · from $149/mo →
Bluefin Marketplace pricing
Bluefin Marketplace fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Custom domain | Not verified |
| Listing approval | Yes |
| Seller messaging | Yes |
| Featured listings | Yes |
| Payment collection | Yes |
| Mobile apps | Web |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | PCI DSS |
| Support | Email, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: PayPal Pro, PayPal Link, Mactive, CCI, Atex, CText … |
| Pricing | Pricing on request |
| Website | getbluefin.com |
| Facts checked | 20 Sep 2026 |
Bluefin Marketplace integrations
Bluefin Marketplace lists 7 integrations on its own site.
- PayPal Pro
- PayPal Link
- Mactive
- CCI
- Atex
- CText
- SII
Alternatives to Bluefin Marketplace
- OpenClassifyA free, open-source classifieds platform with AI, payments, chat, moderation, and API access.9.3
- OsclassA mature, customizable classifieds platform for teams comfortable managing self-hosted software.9.1
- ShopClassA free, extensible classifieds CMS for operators who want control over hosting and moderation.8.9
See all Bluefin Marketplace alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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