Beu review
Affordable salon operations and automated marketing, with annual plans for solo and growing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Beu is a cloud-based platform for salons, barbershops and beauty businesses that need booking, payments, client management and marketing in one system. It suits small teams and businesses combining employed and self-employed professionals, with online booking pages, appointment management, client records, consultation forms, no-show protection and deposits. Clients can access branded apps for iOS and Android, while businesses can manage point of sale, stock and reporting alongside appointments.
The published plans show annual pricing. Solo costs £249 per year and includes unlimited bookings, an online booking page, client apps, automated reminders, no-show protection and deposits, plus email and SMS marketing. Business costs £599 per year and adds unlimited employed staff, automatic commission splits, split payments to multiple accounts, staff performance reporting, role permissions and fee controls. A 30-day free trial is available, while the listed starting price is £20.75 per month billed annually. The pricing page also presents monthly-equivalent figures, making the annual commitment important when comparing plans.
Marketing is a notable part of Beu's feature set rather than an add-on limited to one campaign type. Businesses can send email campaigns and SMS blasts, create audience segments based on visit history, spend and engagement, and automate reminders, rebooking, birthday and win-back sequences. Loyalty tools, digital forms and AI-assisted marketing and business insights extend the platform beyond basic scheduling. Choose Beu if automated retention campaigns, branded client access and salon operations belong in one web, iOS and Android workflow. It is less suitable for buyers seeking a free product, monthly-plan flexibility, or a narrowly focused booking tool without broader operational features.
Beu pros and cons
- Where it wins
- Email, SMS, rebooking, birthday and win-back automation
- Client segmentation by visit history, spend and engagement
- Branded iOS and Android apps with online booking
- Where it doesn't
- No free plan
- Displayed prices are billed annually
- Advanced staff controls and commission splits require Business
Beu fact sheet, pricing and score →
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