Better Email
Better Email: A strong fit for enterprise email teams that need control, collaboration, and ESP connectivity. Ranked #10 of 26 in Email Template Software by our editors (8.3/10); pricing: Pricing on request; best for enterprise teams needing governed email design systems.
At a glance
- Editor score8.3 / 10
- PricingPricing on request
- Best forEnterprise teams needing governed email design systems
- Free planNo
- Founded2021 · Copenhagen, Denmark
- Facts checked20 Sep 2026
Where it wins
- Brand-locked modules support consistent email design across teams.
- Advanced collaboration includes roles, comments, approvals, and readiness checks.
- Connects with 12 ESPs and supports dynamic content and Liquid templating.
Where it doesn't
- Pricing is custom and requires contacting sales.
- There is no free plan.
- Its governance features may exceed the needs of small teams with simple campaigns.
Our verdict on Better Email
Better Email is a collaborative email creation platform for marketing teams that need consistent, controlled campaign production. It combines reusable email design systems, brand-locked modules, drag-and-drop editing, HTML source viewing, code-based module development, and real-time collaboration. Enterprise and mid-size organizations with multiple teams, high email volume, or strict brand requirements are the clearest fit. The web and API platforms support campaign creation and connections with existing sending platforms.
Pricing is custom and depends on organization size, email volume, and integration needs. The published pricing model is contact sales, and the product does not offer a free plan. That structure suits organizations that need a tailored deployment and can evaluate costs around their campaign operations, but it gives smaller teams less immediate pricing clarity. Paid access is positioned around a broader governance and production workflow rather than a lightweight template editor, with approvals, export readiness checks, pre-flight checks, and AI-assisted campaign creation through Betty.
Its ecosystem coverage is a major consideration. Better Email integrates with Salesforce Marketing Cloud, ActiveCampaign, Mailchimp, HubSpot, Klaviyo, Agillic, SendGrid, Braze, Customer.io, Sailthru, SAS CI 360, and Microsoft Dynamics 365 Customer Insights Journeys. Teams can create controlled campaigns, use dynamic content, segmentation, and Liquid templating, preview email clients, and export to their sending platform. Choose Better Email when brand governance, collaboration, reusable systems, and platform synchronization matter together. Teams seeking a simple editor, a free starting tier, or straightforward self-serve pricing should look elsewhere.
Better Email pricing
Better Email fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Custom HTML editing | Yes |
| Export options | Platform_sync |
| Collaboration level | Advanced |
| Brand kits | Yes |
| Saved template limit | Not verified |
| AMP email support | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML, 2FA |
| Support | Email, Docs |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Salesforce Marketing Cloud, ActiveCampaign, Mailchimp, HubSpot, Klaviyo, Agillic … See all → |
| Pricing | Pricing on request (source) |
| Website | better.email |
| Facts checked | 20 Sep 2026 |
Better Email integrations
Better Email lists 12 integrations on its own site.
- Salesforce Marketing Cloud
- ActiveCampaign
- Mailchimp
- HubSpot
- Klaviyo
- Agillic
- SendGrid
- Braze
- Customer.io
- Sailthru
- SAS CI 360
- Microsoft Dynamics 365 Customer Insights Journeys
See all Better Email integrations →
Alternatives to Better Email
- StripoA flexible email builder for teams that need reusable modules and broad ESP export.9.4
- MailEditorA budget-friendly email editor with strong exports, reusable content, AI tools, and integrations.9.2
- PostcardsA flexible email design workspace with collaboration, AI assistance, previews, and export options.9.0
See all Better Email alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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