Bellafy review
A branded salon app with booking, payments, loyalty, reminders, and team management.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bellafy is salon and beauty-clinic software for businesses that want a branded client app alongside appointment and operations management. It supports salons, barbershops, spas, tanning studios, massage businesses, tattoo studios, and similar operators. Clients can book appointments, view treatment history, purchase service packages, make in-app payments, and receive loyalty rewards, push notifications, and automatic reminders. The app can carry the business's logo, colors, name, and domain, and Bellafy is available across web, iOS, and Android.
Pricing is structured across Starter, Pro, and Enterprise plans, with monthly and annual billing. Starter costs $69 per month monthly or $55 per month with annual billing and includes basic app design, a basic dashboard, calendar, package system, in-app payments, and a loyalty program. Pro costs $129 monthly or $99 with annual billing, adding advanced app design, in-app banners, and an advanced dashboard. Enterprise costs $179 monthly or $139 with annual billing and includes two in-app banners alongside advanced app design and dashboard capabilities. A 21-day trial is available, and there is no free plan.
Bellafy's strongest fit is a premium salon that wants client-facing branding and a broad set of recurring engagement tools in one product. Appointment calendars, client and team management, treatment history, loyalty points, reminders, packages, and payments cover both customer experience and day-to-day administration. The published ecosystem includes Stripe, Supabase, Resend, Cloudflare, Google Analytics, and Vercel. Businesses that only need basic scheduling may find the branded app and paid plan structure more than they require, while salons seeking custom branding, loyalty, and mobile access have a more direct fit.
Bellafy pros and cons
- Where it wins
- Branded client apps with custom colors, logo, name, and domain
- Combines booking, treatment history, packages, payments, and loyalty
- Supports web, iOS, and Android with push notifications and reminders
- Where it doesn't
- No free plan is available
- The $55 monthly-equivalent Starter price requires annual billing
- Starter includes basic app design and dashboard capabilities
Bellafy fact sheet, pricing and score →
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