Ballpark review
A broad research platform for enterprise teams combining surveys and usability studies.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Ballpark is a user research platform for product teams, UX researchers, designers, and marketers running mixed-method studies. It brings surveys, task-based usability testing, clickable prototype testing, live website testing, moderated interviews, and AI-moderated conversations into one product. Teams can recruit from Ballpark’s global panel or invite their own participants, then review video, audio, and screen recordings alongside transcripts, filters, visualizations, and AI-generated insights. Studies run through the web application, with an iPhone app supporting participant screen, camera, and microphone recording for compatible mobile studies.
Its strongest fit is breadth: researchers can move from survey questions to prototype tasks, live interviews, or AI-moderated sessions without switching products. Figma prototype testing includes click, misclick, goal, and path tracking, while surveys support multiple-choice, open-text, rating, opinion-scale, ranking, and NPS questions. Moderated interviews add video, screen sharing, recordings, and transcripts. The platform also supports demographic targeting through its global panel and provides bring-your-own-participant links. Figma is the listed integration, while web, iOS, and API access support the broader delivery model.
The published plans are enterprise-oriented. Enterprise Platform includes unlimited users, unlimited responses, AI study creation and generated insights, participant options, training and onboarding, and research services support. Enterprise for Agencies adds managed study creation and deployment, custom B2B and B2C participant sourcing, and expert review and validation of data and insights. Ballpark offers a 14-day trial, while the listed plans require contact with sales; participant recruitment is a separately priced add-on. Live sessions are in closed beta and currently do not include Ballpark panel recruitment. Choose Ballpark when a research program needs surveys, usability studies, recruitment, and insight tools together; choose an alternative when a self-serve plan, mature live-session workflow, or wider integration catalog is the priority.
Ballpark pros and cons
- Where it wins
- Combines surveys, prototype tests, website tests, and interviews
- Supports AI moderation, transcripts, recordings, filters, and insights
- Offers panel recruitment or bring-your-own-participant study links
- Where it doesn't
- Enterprise plans require contact with sales
- Live sessions are in closed beta
- Figma is the only listed integration
Ballpark fact sheet, pricing and score →
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