Back At You Social review
Turns MLS updates into social content, listing ads, lead capture and seller reports.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Back At You Social is a cloud-based real estate marketing platform for agents, teams and brokerages that want to coordinate listing and social-media campaigns. It turns MLS listing updates into social posts, creates branded listing videos, and supports publishing across Facebook, Instagram, LinkedIn, X, TikTok and YouTube. Its workflow also reaches beyond publishing, with landing pages for scheduled posts and ads, digital open-house sign-in sheets that send leads to a CRM, and seller reports. The product is a fit for teams seeking connected listing promotion and social marketing; it is not a website or IDX platform.
The breadth of the marketing workflow is its main distinction. Users can schedule and distribute content, work with editable real-estate design templates in a visual calendar, and automate listing advertising campaigns with targeting and budget optimization. Listing videos can be published to YouTube and social channels. Brokerage- or team-level configuration includes brand controls and campaign settings. These tools may suit organizations that want social publishing, listing media and lead capture together, while teams primarily shopping for a website builder should look elsewhere.
According to the vendor's product information, prospective customers are directed to request a demonstration, and the published product page does not provide a Social plan price. That means buyers should expect to contact the vendor to discuss pricing rather than compare a public tier list. Back At You Social is available on the web, with email listed as its support channel. Its CRM handoff and social-channel connections support a marketing workflow around listings, but IDX support is none and website-building belongs to a separate product. Choose it for social-led listing promotion and related lead capture; consider an alternative if website or IDX functionality is central to the purchase.
Back At You Social pros and cons
- Where it wins
- Converts MLS listing updates into social posts and branded listing videos
- Schedules content across six social channels and YouTube
- Adds open-house sign-in, lead-capture pages and seller reports
- Where it doesn't
- Pricing is handled through a demo or sales contact
- Does not include website-building or IDX support
- Email is the listed support channel
Back At You Social fact sheet, pricing and score →
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