Bókun review
A broad reservation hub for tour operators selling through direct, OTA and reseller channels.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bókun is a cloud and mobile reservation platform for tour operators, attractions, activity businesses, rentals, destinations, transport providers and resellers. It combines online booking widgets, a website builder, channel distribution, manual booking entry and availability management. Teams can also handle guides and equipment, send automated reservation emails, create payment links, issue gift cards and process point-of-sale transactions. Its mobile apps support booking operations on iOS and Android, while an API and webhooks extend access for connected systems.
The freemium structure starts with FREE, which includes booking management, manual bookings and zero Bókun fees on Viator bookings. START costs $49 per month and adds online sales through booking widgets, OTAs and Marketplace, automatic availability across channels, resource management, payment links, gift cards and point of sale. PLUS costs $149 per month and adds custom booking areas for agents, Zapier integration and an allocation manager. PREMIUM costs $499 per month and supports multiple companies under one account with priority support. A 14-day free trial is also available, and paid plans include fees on applicable bookings.
Bókun fits operators that need one system for direct sales and external distribution. Integrations include Viator, Google Things to do, Stripe and Zapier, with API and webhook support for broader platform connections. The product covers tours, activities, attractions, rentals and ground transport or shuttles, giving multi-channel businesses a wide operational scope. Smaller operators may find the FREE or START plans sufficient, while agencies and multi-company groups have clearer reasons to move up tiers. Businesses seeking fee-free paid bookings, always-on support or advanced agent and allocation controls without a higher subscription should compare alternatives.
Bókun pros and cons
- Where it wins
- Free plan with booking management and manual bookings
- Distributes availability across OTAs, resellers and Marketplace
- Resources, payment links and mobile operations in paid tiers
- Where it doesn't
- Paid plans charge fees on applicable bookings
- Priority support is limited to the PREMIUM plan
- Agent areas, Zapier and allocation tools require PLUS
Bókun fact sheet, pricing and score →
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