Awario review
Real-time social and web listening with Boolean search, from $29/month billed annually.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Awario tracks brand, competitor, product, and keyword mentions across social networks, news, blogs, forums, and the wider web. Its mix of listening, analysis, reporting, and lead-generation workflows is aimed at businesses, agencies, and marketing teams that need to follow online conversations. For small teams, the Starter plan offers core monitoring and Boolean search without moving to a higher tier, though its three-topic limit makes it a focused option rather than a broad monitoring workspace.
According to the vendor’s pricing page, Starter costs $29 per month on annual billing and includes three topics, unlimited keywords per topic, 30,000 new mentions per month, 5,000 stored mentions per topic, Boolean search, and PDF reports. Pro costs $89 per month on annual billing, raising the limit to 15 topics and 300,000 new mentions monthly, with 10 team members, data export, and white-label reports. Enterprise costs $249 per month on annual billing and includes 100 topics, 1,000,000 new mentions monthly, unlimited team members, API access, and an account manager. A seven-day free trial is available.
Awario’s feature set extends beyond mention collection: it includes sentiment analysis, reach and share-of-voice metrics, influencer identification, lead-generation workflows, and email and Slack notifications. Its stated coverage spans X, Facebook, Instagram, Reddit, YouTube, and Vimeo, alongside news and broader web monitoring; listed integrations also include Slack, Facebook, Instagram, X, and YouTube. Small teams that can work within three topics may find the Starter plan well matched to focused brand or competitor tracking. Teams that need more topics, collaboration, exports, or API access should weigh the higher tiers, while organizations requiring extensive monitoring on the entry plan may find its topic cap restrictive.
Awario pros and cons
- Where it wins
- Monitors social networks and the web in real time
- Boolean search, sentiment, share of voice, and influencer analysis
- Starter includes PDF reports and 3 monitored topics
- Where it doesn't
- Starter is limited to 3 topics to monitor
- Annual billing is required for the listed $29 monthly price
- API access is reserved for the Enterprise plan
Awario fact sheet, pricing and score →
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